Branding Kit: get your brand ready to impress by Raul Villalobos

Branding Kit: get your brand ready to impress

Raul Villalobos

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About this service

Summary

With a branding kit, you will get everything you need to elevate your brand. Leaning on nearly 15 years of design and branding experience, in both the agency and startup worlds, I will develop a logo system, wordmark, color story, and typographic rules all rolled into a clean and clear set of brand guidelines. This will also include illustration and iconography assets if requested, as well as additional rules and recommendations for other brand needs such as photography, motion graphics, ad placements and marketing materials, as well as copywriting & brand voice.

What's included

Logo & Wordmark
After a full exploration and revisions, you will receive finalized logo and wordmark assets in b&w and full color (.svg .ai .png).
Color Palette
After a full exploration and revisions, you will receive finalized set of brand colors, complete with all color values needed for digital and print applications (incl. cmyk & pantone).
Type Ramp
After a full exploration and revisions, you will receive finalized set of typface selection, usually 2-3 typfaces, and rules for use.
Brand Guidelines
Upon finalization of the Logo & Wordmark, Color Palette and Type Ramp, you will receive a full set of Brand Guidelines in a pdf format that includes: - An overview of each deliverable - Rules and recommendations for application and use of each deliverable - Additional rules and guidelines as needed (illustration, photography etc)

Example projects