Maximize Results with Expert Google & Meta Paid Ads Campaigns

Sandeep Kumar

Starting at

300

About this service

Summary

Strategy for Google & Meta Ad Campaigns, Ad Copies, and Optimization

1. Campaign Strategy Development

Audience Research & Segmentation:

Use Google Analytics and Meta Insights to define audience segments by behavior, interests, and location.

Create custom and lookalike audiences for more effective targeting.

Platform-Specific Campaigns:

Google Ads: Focus on search, display, and remarketing with a mix of broad, exact, and phrase match keywords.

Meta Ads: Develop campaigns for Facebook and Instagram based on business goals (e.g., conversions or engagement).

Ad Objective Definition:

For Google: Drive traffic, conversions, and sales.

For Meta: Focus on engagement and driving traffic or sales.

2. Ad Copies & Creative Development

Google Ads:

Create compelling headlines and descriptions for Responsive Search Ads (RSA) and Shopping Ads, including relevant keywords.

Meta Ads:

Craft engaging short ad copy with strong CTAs.

Use visuals such as carousel and video ads for better engagement.

3. Ad Optimization & Management

Keyword & Audience Optimization:

Continuously monitor and adjust keyword targeting and bids for improved ad spend efficiency (Google Ads).

Optimize Meta audiences using lookalikes and retargeting.

Landing Page Optimization:

Align landing pages with ad copy, ensuring mobile optimization and fast loading speeds.

4. Tracking & Reporting

Analytics & Pixel Integration:

Set up Google Analytics and Meta Pixel for conversion tracking and performance analysis.

Reporting:

Provide regular performance reports on key metrics like CTR, CPC, and ROI, with actionable insights.

What's included

Google & Meta Ad Campaigns, Ad Copies, Optimization
Campaign Plan & Strategy: Defined ad objectives, audience segments, and platform strategies. Ad Copies & Creative Assets: Multiple ad copy variations and creative designs for Google and Meta platforms. Optimization Plan: Ongoing keyword, audience, and landing page optimization strategies. Reporting & Analytics: Weekly or bi-weekly performance reports and actionable insights. This streamlined approach focuses on driving efficient results while optimizing ads for maximum ROI.

Duration

4 weeks

Skills and tools

Advertisement Designer

Paid Marketing Specialist

Media Buyer