Full Brand Package

Emmanouil Vogiatzis

(1)

Starting at

2,500

About this service

Summary

The Full Brand Package is designed for growing businesses aiming for a comprehensive brand identity. This package goes beyond the basics, offering a deeper dive into your brand’s visual and strategic elements. Includes more analysis, research, and a comprehensive brand manual to guide and inspire you, in how to work with your brand. My role is not only to create a brand that fits your vision but also to teach you how to use it. What’s Included:

Logo Design: 3 logo design concepts with 3 rounds of revisions.

Typography: Selection of primary and secondary typefaces.

Color Palette: A cohesive color palette featuring primary and secondary colors for your business.

Brand Guide: Full brand guide detailing the use of your logo, colors, and typography to use.

1 branding asset of your choice

Process

Process:

Onboarding: Project estimate, timelines, 50% deposit Detailed discussion to understand project scope, payment of deposit, and contract signing.

Briefing: Share vision, status, values. Comprehensive brand strategy session with a focus on understanding the business, audience, and vision. A detailed briefing will align my thoughts to your perspective for placing my insight successfully.

Creative Exploration: Concepts, detailed presentation, mood boards. I follow a process that helps in narrowing down details and finding what works and what doesn't. I will place my suggestions and also the reasoning behind the decisions taken. The best part is a history field is included, allowing you to witness the design coming to life.

Design Development: Logo, typography, colors, and brand guide. Here’s where your brand comes to life. I’ll design the logo, select typefaces, and curate a color palette that resonates with your brand's personality. We will have sessions of presentation and feedback to find our path and beautify it. Usually, everything is finalized during the second presentation if not in the first one.

Review and Refine: revisions, additional work. You’ll receive 2-3 initial concepts for review depending on the step we work with. We’ll work closely through up to two rounds of revisions to fine-tune every detail. There is an option to expand our revision rounds if needed.

Finalization and Delivery: Organised folder. Once approved, I’ll package all your final files in agreed formats beautifully organized in a ZIP file.

What's included

Logo design and variations
I'll present you with 3 logo design concepts to choose from. Included you will also find a detailed field showcasing the design decisions taken, through multiple explorations.
Logo Revisions (3 Rounds included)
I will refine the selected logo design concept to beautify it until we decide this is the one to use. 3 rounds of revisions are included, and each new revision will be charged at $60 per hour.
Typography - Brand fonts
We will define the fonts to be used in print and web. I will suggest 2 different font combinations to choose from.
Brand Guide
A comprehensive 16-20 pages (subject to the assets created) brand guide to match the vibe we need for your brand. This document will guide and also inspire for creating content in branding. This guide will include the following sections - logo design and variations (mark, horizontal, vertical) - logo construction - do's and don'ts - fonts and hierarchy - color palette - mood board - imagery - social media - brand in use - other agreed sections.
Brand Collateral
In the full brand package, I typically include 1 deliverable decided upon agreement at the start of the project. This could be: - a Business card - Banner - Social media graphics - Letterhead Word template - Brochure - etc.

Example projects

Johansen & sonn - Rebranding of a 50yo home improvement business

BRAWL - Branding for internet coffee station

Recommendations

(5.0)

Aradhita Basu

Client • Aug 12, 2024

Recommended

Manolis has been a wonderful collaborator on our brand identity and artwork engagements - his positive energy, enthusiasm, curiosity and patience have made him an excellent design partner, and I look forward to working with him again on many more projects in the future!

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer