Basic Brand Package

Starting at

$

1,500

About this service

Summary

Developing your brand The Basic Brand Package is perfect for new businesses or startups looking to establish a strong foundational identity. This package provides essential branding elements to give your business a professional look and feel without overwhelming complexity. This service will be perfect for you if you have a smaller budget and not being quite ready for a full brand identity design service yet.
What’s Included:
Logo Design: 3 unique logo concepts with two rounds of revisions.
Typography: Selection of primary and secondary typefaces.
Color Palette: A cohesive color palette featuring primary and secondary colors for your business.
Mini Brand Guide: One-page brand guide.
Process:
Onboarding: Project estimate, timelines, 50% deposit Detailed discussion to understand project scope, payment of deposit, and contract signing.
Briefing: Share vision, status, values Comprehensive brand strategy session with a focus on understanding the business, audience, and vision. I'll provide a fillable briefing file and will proceed in a 1-hour call with you to review and further discuss your vision, business, audience, and design preferences.
Creative Exploration: Concepts, detailed presentation, mood boards I follow a process that helps in narrowing down details and finding what works and what doesn't. I will place my suggestions and also the reasoning behind the decisions taken. In my presentations a history field is included, allowing you to witness the design coming to life.
Design Development: Logo, typography, colors, and one-pager style guide Here’s where your brand comes to life. I’ll design the logo, help in aligning vision, select typefaces, and curate a color palette that resonates with your brand's personality. We will have sessions of presentation and feedback to find our path and beautify it. Usually, everything is finalized during the second presentation if not in the first one.
Review and Refine: revisions, additional work You’ll receive 2-3 initial concepts for review depending on the step we work with. We’ll work closely through up to two rounds of revisions to fine-tune every detail. There is an option to expand our revision rounds if needed.
Finalization and Delivery: Organised folder Once approved, I’ll package all your final files in agreed formats beautifully organized in a ZIP file, alongside a mini brand guide to ensure keeping consistency of your new brand identity.

FAQs

  • How long does it take?

    The timeline varies with each package. The Basic Brand Package typically takes 2 weeks, the full Brand Package takes 4-6 weeks, and the Premium Brand Package can take 6-8 weeks. Timely feedback from you can help speed up the process. The logo design development itself needs 2 weeks to ensure a great result. This gives time to digest the concepts and will result in better feedback and outcomes. It can be done in 2 days, it will be professional and focused, but the result will not have the same depth.

  • What if I don’t like the initial design concepts?

    Each package includes multiple rounds of revisions. I work closely with you to ensure the final design meets your expectations. My presentations cover many details ensuring to find gold inside, the first presentation intends to find the right path, second to finalize.

  • How will we communicate throughout the project?

    Communication is key. I’ll start with a detailed strategy call and maintain regular updates via email or scheduled video calls. There is flexibility in using any desired communication platform.

  • Can I provide my own ideas and inspiration for the design?

    Absolutely! Your input is invaluable. I encourage you to share your ideas, inspirations, and any existing brand materials. This helps to create a design that truly represents your vision.

  • What are the payment terms?

    I typically require a 50% deposit upfront, with the remaining balance due upon project completion. This ensures both parties are committed to the project’s success.

What's included

  • Logo design and variations

    I'll present you with 3 logo design concepts to choose from. Included you will also find a detailed field showcasing the design decisions taken, through multiple explorations.

  • Logo Revisions (2 Rounds included)

    I will refine the selected logo design concept to beautify it until we decide this is the one to use. 2 rounds of revisions are included, and each new revision will be charged at $60 per hour.

  • Typography - Brand fonts

    We will define the fonts to be used in print and web. I will suggest 2 different font combinations to choose from. 

  • Color Palette

    Brand color scene, main and secondary, depending on your branding needs. We will choose your color scene from 2 suggested concepts. 1 round of revisions is included.

  • Mini Brand Guide

    A mini brand guide that will include everything created for your brand to start building consistency. *Brand guide includes: Mark and logo design color variations, typography fonts, brand color codes, and one mockup.

  • Final Files

    At the end of the project, you will receive a well-organized ZIP folder, that will include: - Logo design in various formats PDF, PNG, JPG, SVG for print and web. (Inform me if you need a specific file type) - Mark, and logo design variations we will create, for performing in any background or appliance. - Mini Brand guide to keep all your branding in one place.

Recommendations

(5.0)

Aradhita Basu

Client • Aug 12, 2024

Manolis has been a wonderful collaborator on our brand identity and artwork engagements - his positive energy, enthusiasm, curiosity and patience have made him an excellent design partner, and I look forward to working with him again on many more projects in the future!


Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Work with me