Comprehensive Content Writing & Strategy

Lisa Musser

(0)

Starting at

$

350

About this service

Summary

I offer services that blend deep industry knowledge with engaging storytelling to craft content tailored to your needs. My unique edge lies in replicating your distinct voice while embedding SEO best practices, ensuring your content not only resonates with readers but also drives results.
Whether it’s detailed guides, persuasive product reviews, or insightful articles, I deliver content that’s both informative and personable, helping you connect with your audience on a deeper level​​​.

Process

1. Understand Client Needs
Initial Consultation: Have a detailed discussion to understand you goals, target audience, brand voice, and content needs.
Research: Research your industry, competitors, and current content landscape. Identify gaps where your content can stand out.
Set Objectives: Define clear goals for the content, such as increasing traffic, improving SEO, or boosting conversions.
2. Content Strategy Development
Keyword Research: Identify relevant keywords and phrases that align with the client’s goals and audience. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
Content Plan: Develop a content calendar that outlines topics, deadlines, and formats (e.g., blog posts, articles, reviews). Ensure a mix of evergreen and timely content.
SEO Strategy: Integrate SEO best practices, including keyword placement, meta tags, internal linking, and image optimization.
3. Content Creation
Outline Creation: Draft a detailed outline for each piece of content. This should include headings, subheadings, key points, and keywords.
Writing: Write the content while maintaining the client’s voice. Focus on clear, engaging language and structure the content for easy readability with headings, bullet points, and short paragraphs.
Incorporate SEO: Seamlessly integrate keywords, meta descriptions, and relevant internal/external links. Ensure the content meets the latest SEO guidelines to rank well on search engines.
Quality Assurance: Perform a final review to check for consistency, accuracy, and adherence to the client’s style guide.

What's included

  • Increased brand awareness

    Develop high-quality, shareable content that encourages your audience to spread the word. This could include blog posts, videos, or infographics that provide value and resonate with your audience

  • Generating leads

    Create valuable content to attract new followers.

  • Improved customer engagement

    Content that compels readers to share with their network.

  • Driving conversions

    Engaging content with a strong call to action encouraging readers to subscribe, buy, or schedule a service

  • 30-Days of Content

    Based on your publishing schedule, you'll receive 4 -8 blog posts of 1,000 words each.

Duration

2 weeks

Skills and tools

Marketing Strategist
Content Writer
Blog Writer
Google Sheets

Work with me

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