Paid Media Management

Hamilton Bolduc

(0)

Starting at

100

/hr

About this service

Summary

My primary focus is to develop a comprehensive paid media strategy that aligns with our business objectives and marketing goals. I plan, create, and launch effective paid media campaigns across various platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This involves setting up targeting, budgeting, bidding, ad creatives, and monitoring campaign performance.

I also analyze campaign data and provide regular reports on performance, including key metrics like clicks, conversions, impressions, and return on ad spend (ROAS). This helps me identify opportunities for optimization and make data-driven decisions. In addition, I manage campaign budgets and ensure that spend is allocated effectively and efficiently.

To optimize performance and drive better results, I conduct A/B tests on ad creatives, copy, and landing pages. I also conduct keyword research and analysis to identify high-impact keywords and targeting strategies. Developing effective audience targeting strategies based on demographics, interests, behaviors, and other relevant criteria is another key aspect of my role.

What's included

Paid media strategy
Developing a comprehensive paid media strategy that aligns with business objectives and marketing goals.
Campaign planning and execution
Planning, creating and launching effective paid media campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This involves setting up targeting, budgeting, bidding, ad creatives, and monitoring campaign performance.
Performance analysis and reporting
Analyzing campaign data and providing regular reports on performance, including key metrics like clicks, conversions, impressions, and return on ad spend (ROAS). Identifying opportunities for optimization and making data-driven decisions.
A/B testing
Conducting A/B tests on ad creatives, copy, and landing pages to optimize performance and drive better results.

Skills and tools

Lead Generator

Marketing Strategist

Social Media Marketer