My primary focus is to develop a comprehensive paid media strategy that aligns with our business objectives and marketing goals. I plan, create, and launch effective paid media campaigns across various platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This involves setting up targeting, budgeting, bidding, ad creatives, and monitoring campaign performance.

I also analyze campaign data and provide regular reports on performance, including key metrics like clicks, conversions, impressions, and return on ad spend (ROAS). This helps me identify opportunities for optimization and make data-driven decisions. In addition, I manage campaign budgets and ensure that spend is allocated effectively and efficiently.

To optimize performance and drive better results, I conduct A/B tests on ad creatives, copy, and landing pages. I also conduct keyword research and analysis to identify high-impact keywords and targeting strategies. Developing effective audience targeting strategies based on demographics, interests, behaviors, and other relevant criteria is another key aspect of my role.