Learning Product & Effectiveness Audit by Viktoriia OrmanzhyLearning Product & Effectiveness Audit by Viktoriia Ormanzhy
Learning Product & Effectiveness AuditViktoriia Ormanzhy
Cover image for Learning Product & Effectiveness Audit
Are your course sales dropping, refunds increasing, or completion rates stuck at the bottom? If marketing brings traffic but students don’t stay, don’t finish, and don’t buy again — the problem is usually not the ads. It’s the product.
I run a focused Learning Product & Effectiveness Audit that shows exactly where your course loses people, money, and trust — and what to fix first.
What I look at:
• Promise vs Reality — Does the actual curriculum deliver what the landing page sells? • Structure & Scaffolding — Where the learning path breaks, creates confusion, or overloads students. • Practice & Assessment — Whether assignments and evaluation actually build the skill you promise. • Retention & Next Steps — Why students disappear after the course and how to build logical follow-up offers into the product itself. • Time-to-Value — How fast a student gets their first real result (this heavily affects completion and refunds).
What you get:
A clear, structured Course Effectiveness Report + Action Roadmap (in Notion) with:
Prioritized list of problems linked to business metrics (completion, refunds, LTV)
Specific recommendations for each major issue
30/60/90-day action plan
What to measure going forward
No vague advice. Just a diagnostic of what’s broken and a practical plan to fix it.
Viktoriia's other services
Starting at$700
Duration2 weeks
Tags
Instructional Designer
Product Strategist
Product Analytics
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Learning Product & Effectiveness AuditViktoriia Ormanzhy
Starting at$700
Duration2 weeks
Tags
Instructional Designer
Product Strategist
Product Analytics
Cover image for Learning Product & Effectiveness Audit
Are your course sales dropping, refunds increasing, or completion rates stuck at the bottom? If marketing brings traffic but students don’t stay, don’t finish, and don’t buy again — the problem is usually not the ads. It’s the product.
I run a focused Learning Product & Effectiveness Audit that shows exactly where your course loses people, money, and trust — and what to fix first.
What I look at:
• Promise vs Reality — Does the actual curriculum deliver what the landing page sells? • Structure & Scaffolding — Where the learning path breaks, creates confusion, or overloads students. • Practice & Assessment — Whether assignments and evaluation actually build the skill you promise. • Retention & Next Steps — Why students disappear after the course and how to build logical follow-up offers into the product itself. • Time-to-Value — How fast a student gets their first real result (this heavily affects completion and refunds).
What you get:
A clear, structured Course Effectiveness Report + Action Roadmap (in Notion) with:
Prioritized list of problems linked to business metrics (completion, refunds, LTV)
Specific recommendations for each major issue
30/60/90-day action plan
What to measure going forward
No vague advice. Just a diagnostic of what’s broken and a practical plan to fix it.
Viktoriia's other services
$700