Engaging Email Marketing That Drives Results

Kristina Zaborska

Starting at

/hr

About this service

Summary

Let’s transform your email marketing into a powerful tool for growth. I create campaigns that connect with your audience, drive real results, and reflect your brand’s identity. From engaging content to data-driven strategies, every step is focused on delivering higher open rates, stronger conversions, and long-term customer loyalty.

Process

1. Initial Consultation & Goal Setting We start by understanding your business objectives, target audience, and current email marketing efforts. In this stage, I’ll learn about your brand's voice and your specific goals—whether it’s increasing open rates, conversions, or customer engagement—so that we can craft a strategy tailored to your needs.

2. Audience Segmentation & Strategy Next, we dive into audience segmentation. I’ll help you define different customer personas, ensuring your emails are highly relevant and personalized. We’ll build a strategy that focuses on delivering the right message, at the right time, to the right audience, resulting in greater engagement and higher conversion rates.

3. Email Content & Design I then craft compelling, custom-designed email content that reflects your brand’s identity and resonates with your audience. From eye-catching subject lines to dynamic, mobile-friendly templates, every detail is designed to capture attention and boost open rates. I make sure your emails stand out in crowded inboxes while delivering value to your subscribers.

4. Campaign Implementation & Testing Once your emails are ready, I’ll implement them across your chosen platforms, testing different subject lines, content layouts, and calls to action. A/B testing and analytics are key to optimizing open rates, click-through rates, and conversions. By continually refining, I ensure that each campaign performs better than the last.

5. Reporting & Continuous Improvement After each campaign, I provide in-depth reporting on performance, offering insights into open rates, click-throughs, and conversions. I’ll help you track key metrics to understand what's working, making adjustments to optimize your email marketing strategy moving forward. Your success is my priority, and I’m here to ensure continuous improvement.

What's included

Customized Email Templates
Professional, responsive email templates designed to match your brand identity and optimized for all devices, ensuring a seamless user experience across platforms.
Engaging Email Copy
Compelling, personalized email content crafted to engage your subscribers, boost open rates, and drive conversions. Each message aligns with your brand’s voice and goals.
Segmentation Strategy
Tailored segmentation plans to ensure your emails reach the right audience with the most relevant content, maximizing engagement and driving better results.
A/B Testing & Optimization
Ongoing testing of subject lines, content, and CTAs to continually improve performance. I analyze key metrics to refine your campaigns and enhance open rates and conversions.
Campaign Management
Full campaign execution from scheduling to delivery. I manage the process, ensuring emails are sent at optimal times and in alignment with your marketing goals.
Performance Analytics & Reporting
Detailed performance reports, providing insights into open rates, click-throughs, and conversions, with actionable recommendations for continuous improvement.

Skills and tools

Email Marketer

Email Newsletter Writer

Email Marketing Designer