Crafting unique branding and identities that resonate & inspire

Kristina Zaborska

Contact for pricing

About this service

Summary

I'm Kristina, the heart and soul behind Kriza, and I specialize in creating brand identities that feel as unique as your story. What makes me different is my approach: I dive deep into your brand’s vision, turning it into a cohesive, captivating experience that speaks directly to your audience. When we work together, it’s not just about design—it’s about building a brand that’s unforgettable and truly stands out in a crowded market.

Process

1. Discovery & Strategy Call We kick things off with a deep strategy call where we discuss your brand’s story, audience, and goals. I’ll ask insightful questions to uncover the heart of your business, ensuring that we align on mission, vision, values, and design preferences. This is where I get to know your unique challenges and your competitive landscape.

2. Brand Foundations From the insights gathered, we build the core of your brand—its purpose, mission, and vision. I dive deep into what makes your business stand out and help define your values. This ensures we have a solid foundation for your brand identity that reflects not only where you are now but where you want to go.

3. Brand Positioning & Research Next, we do a thorough competitor analysis and research into your target audience. This helps identify gaps in the market and ensures your brand will stand out from the competition. We also define your brand’s voice and personality to ensure that every piece of design speaks to your audience.

4. Creative Direction & Design With everything in place, I create mood boards to present visual direction—think typography, logos, colors, and packaging. Each choice is grounded in research and strategic insights. I present a clear, action-oriented plan with next steps and feedback timelines to keep the project moving smoothly.

5. Ongoing Collaboration Throughout the process, I keep everything structured and transparent. You’ll receive an inquiry form at the start, and we’ll use Notion as our project hub to track progress, timelines, and feedback in one centralized place. This ensures we stay organized, aligned, and on track for success.

What's included

Custom Logo and Brand Identity
A tailored logo and visual identity that captures the essence of your brand, ensuring it stands out and communicates your values clearly. This design will serve as the foundation for all other branding materials, establishing a strong and memorable presence.
Visual Assets & Design Elements
A set of cohesive visual assets—including icons, color schemes, typography, and imagery—that reflect your brand's personality. These assets ensure consistency across all your marketing channels and help create a unified brand experience.
Merchandise & Packaging Design
Designs for product packaging and branded merchandise that look appealing while elevating the customer experience. Whether it’s for retail or special events, these designs are created to capture attention and reinforce brand loyalty.
Social Media Graphics & Templates
Custom-designed graphics for social media platforms, including templates that maintain a consistent visual identity across your digital presence. These assets help keep your brand looking polished and professional online, driving engagement and recognition while keeping it all consistent.
Promotional Materials
Engaging promotional designs such as posters, flyers, banners, and event collateral that help generate buzz around your brand. These materials are crafted to grab attention and encourage interaction with your brand, both online and offline.
Brand Guidelines
A comprehensive brand guide that outlines the dos and don’ts of your brand's visual and messaging elements. This ensures consistency across all mediums and helps your team (or external partners) maintain the integrity of your brand for years to come.

Example projects