Brand Design

Lisa Jacobs

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About this service

Summary

With over 10 years of experience in branding, I bring a diverse skill set that includes expertise in illustration, UI design, animation, and print. This allows me to provide comprehensive solutions that make your branding scalable across various platforms and products. My unique approach focuses on strategy first, ensuring that I don’t limit myself to one design style. This flexibility allows me to approach each branding project with an open mind, tailoring the identity to fit the specific needs and vision of your business. Whether you need a full branding package or additional design services, I collaborate closely with you to create a cohesive and distinctive brand that resonates with your audience.

Process

Discovery Call

We schedule an introduction call where we discuss the Defiants goals and items being made in the Brand Guidelines. We will talk about subjects like the history of the company, your target group, plans for the future, what has worked in the past and what has, inspirational sources etc.

In this call you have the opportunity to tell me everything that is valuable for me to know in this process.

Right now The Defiant already has a made progress to where the Brand identity needs to go, so in the next phase I will implement our the findings of our discussion into a streamlined concept.

Logo & Brand

During this time I design your Logo and brand implementations to provide context with your new designed logo. A Stylescape will help in this process. This is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives you a crystal-clear picture of their brand identity. Stylescapes are designed to be shared with you before the visual design phase to make sure everyone’s in agreement with the direction.

When we sign off on a modern, clean, and simple design, you have a visual reference tool to communicate exactly what that might look like. This allows the new brand to be fully explored to it’s potential in other deliverables before defining everything in a manual.

Brand Manual

When the brand is approved you’ll get your logo in PMS (Pantone), CMYK, RGB, Grayscale and Monotone. You’ll receive a personal ‘How-to-use-guide’ for all file formats. The next step is to build the brand manual and its’ templates mentioned in this brand manual. These templates can be used by other designers to execute on the brand.

FAQs

Will I own the copyrights to the logo and design work?
Yes, once the final payment is made, you will own the rights to the design work. However, if any third-party assets such as fonts or photography are used in the project, it is your responsibility to obtain the appropriate licenses for those assets separately.
How long does the process take?
The process usually takes around 8-12 weeks. However, if you have a tight deadline, we can discuss your specific needs and explore ways to meet your timeline while achieving all project goals.
How many revision rounds do I get?
I typically offer 3 revision rounds at each stage of the process. In most cases, when the strategy phase is thorough and successful, fewer revisions are needed. If the design doesn’t align with your business after three rounds, it usually indicates something was overlooked during the strategy phase. My priority is to guide you and maintain transparency throughout the entire process, ensuring we stay aligned at every step.
I need something else for my business in this branding kit.
That’s absolutely fine! We can collaborate to customize the kit and tailor it specifically to meet your unique business needs.

What's included

Discovery & Strategy Call
A one-on-one consultation to understand your brand's goals, vision, target audience, and competitive landscape. This session forms the foundation for developing a tailored brand strategy.
Moodboard
A visual compilation of images, textures, colors, typography, and other design elements that represent the overall mood and aesthetic direction for your brand. It serves as an inspiration board to ensure alignment with the intended look and feel of your brand before diving into the design phase.
Brand Proposal Presentation
A comprehensive presentation outlining the brand’s strategic direction, visual identity, and core messaging. It includes mood boards, design concepts, and branding suggestions to ensure alignment with your business objectives.
Logo Package including User Guide
A complete package containing multiple versions of your logo (primary, secondary, and icon versions) in various file formats. The User Guide provides detailed instructions on how to use the logo correctly across different platforms and media. The copyright of the logo design belongs to you after the project is completed and paid for.
Corporate Identity Handbook
A detailed document that defines the essential elements of your brand’s visual identity, ensuring consistency across all touchpoints. It includes guidelines for logo usage, color schemes, typography, and other brand assets.
Email Signature Template
A professional email signature design that includes your logo, contact information, and social media links, ensuring every email aligns with your brand's identity.
Social Media Templates and Covers
Pre-designed templates for social media posts, stories, and profile covers. These templates maintain brand consistency and allow for quick and easy updates. 6 Basic Post Templates: Flexible templates for regular posts, designed to be easily customized with your own content while maintaining your brand’s look. Covers for LinkedIn, Facebook, X/Twitter: Professionally designed cover images for each platform, ensuring a uniform appearance across social media.
Icon Set (20-30 icons)
A custom-designed set of 20-30 icons that can be used across your website, app, or marketing materials. These icons are designed to be versatile while fitting seamlessly into your brand's identity.
Business Card Template
A professionally designed business card template that reflects your brand’s identity, featuring your logo, typography, and color palette. The layout will be clean and functional, ensuring all important contact information is easily readable while maintaining a cohesive and stylish design. The template can be easily customized for various team members while staying consistent with your brand guidelines.