What's included

• DISCOVERY CALL

  We'll have a brief meeting discussing your needs for the design process. Make sure you have all basic information ready you want to share with me.

• BRAND CLARITY QUESTIONNAIRE

  I'll send over a questionnaire and ask specific questions about your brand, the type of logo you want, the colors you have in mind, your moodboard.

• VISUAL DIRECTION BOARD

  To make sure we're on the same page, I'll create a visual direction board for you. It's the visual representation of the feel, aesthetic, and mood of your brand.

• PRIMARY LOGO

  This is what it's about and is essential to any business. You'll finally get your logo!

• SECONDARY LOGO

  It's always good and most of the time needed to have different variations of your logo to complement your logo suite.

• LOGOMARK

  A logomark is a much smaller, simplified version of a logo that can be used in situations where the primary logo may not fit. It might be a little graphic or just a letter.

• COLOR PALETTE

  A curated color palette that exudes your brand and your feels will be created for you and match exactly what you want to express.

• TYPOGRAPHY

  You will get a pair of two typefaces that match your brand visuals. Font pairing isn't as easy as it seems!

• REFINEMENTS

  If needed, you always get two rounds of revisions to make sure everything is perfectly done how you like it.

• BRAND GUIDELINES

  The brand style guide is a document that shows the guidelines for a brand's visual identity, including its logo, typography, color palette, and all other design elements. It functions as a reference, so you can always come back to it to ensure consistency and coherence in every layer of your brand.

• INSTAGRAM TEMPLATES

  Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all platforms, saving time and effort in creating new content. You'll get three assets each for your posts and stories.

• COLLATERAL DESIGN

  You'll get one print media of your choice, optionally of course even more! This can be your new business card, thank you cards, or any goodie or merch you'd like to have.