What's included

• DISCOVERY CALL

  We'll have a brief meeting discussing your needs for the design process. Make sure you have all basic information ready you want to share with me.

• BRAND CLARITY QUESTIONNAIRE

  I'll send over a questionnaire and ask specific questions about your brand, the type of logo you want, the colors you have in mind, your moodboard.

• VISUAL DIRECTION BOARD

  To make sure we're on the same page, I'll create a visual direction board for you. It's the visual representation of the feel, aesthetic, and mood of your brand.

• LOGO DESIGN

  This is what it's about and is essential to any business. You'll finally get your logo!

• LOGOMARK

  A logomark is a much smaller, simplified version of a logo that can be used in situations where the primary logo may not fit. It might be a little graphic or just a letter.

• COLOR PALETTE

  A curated color palette that exudes your brand and your feels will be created for you and match exactly what you want to express.

• TYPOGRAPHY

  You will get a pair of two typefaces that match your brand visuals. Font pairing isn't as easy as it seems!

• REFINEMENTS

  If needed, you always get two rounds of revisions to make sure everything is perfectly done how you like it.

• BRAND GUIDELINES

  The brand style guide is a document that shows the guidelines for a brand's visual identity, including its logo, typography, color palette, and all other design elements. It functions as a reference, so you can always come back to it to ensure consistency and coherence in every layer of your brand.