Engaging Social Media Management Tailored to Your Brand Voice by Miriam Rachel

Engaging Social Media Management Tailored to Your Brand Voice

Miriam Rachel

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About this service

Summary

I offer full-service social media management — from strategy and content creation to community engagement and analytics. My approach merges creative flair with strategic precision, helping brands, artists, and entrepreneurs turn their online presence into lasting impact.

Process

1. Discovery & Brand Deep-Dive We start with a kickoff call or questionnaire to understand your brand, goals, target audience, and creative vision. This helps me identify what’s working, what’s not, and where your greatest opportunities lie.

2. Strategy Development Based on your goals, I create a customized social media strategy — including tone, content pillars, platform recommendations, and growth tactics designed to fit your unique niche.

3. Content Creation & Calendar Planning I design visuals, write captions, and plan out your content calendar. You’ll receive a preview for approval before anything goes live, ensuring everything aligns with your brand voice and aesthetics.

4. Implementation & Community Engagement Once approved, I handle scheduling, posting, and day-to-day community management — interacting with your audience to build authentic engagement and brand loyalty.

5. Analytics & Optimization At the end of each cycle, I provide performance reports with insights and recommendations. We’ll refine strategy continuously to keep your growth consistent and your message fresh.

6. Ongoing Collaboration You’ll stay updated through regular check-ins and shared dashboards, keeping communication open and collaboration effortless.

What's included

Social Media Strategy Blueprint
A customized roadmap covering brand voice, audience targeting, platform selection, posting cadence, and campaign goals — designed to align your content with your business or creative mission.
Content Creation & Copywriting
Eye-catching graphics, engaging captions, and story-driven posts crafted to reflect your brand personality. Includes short-form video ideas, Reels/TikTok scripting, and visual direction.
Monthly Content Calendar
A well-organized posting plan with platform-specific recommendations, holidays, hashtags, and content themes to keep your feed consistent and purposeful.
Community Management
Active engagement with your audience through comment replies, DMs, and story interactions — building an authentic, loyal following that grows your brand organically.
Performance Analytics & Insights
Monthly or bi-weekly reports with growth metrics, engagement rates, and optimization tips so you can track results and make informed marketing decisions.
Brand Voice & Aesthetic Development
Refine your tone, visual identity, and messaging to ensure every post feels cohesive — from grid layout to caption flow.
Campaign & Launch Management
Planning and execution of special campaigns, event promotions, or product launches with cross-platform coordination and influencer collaboration.
Hashtag & SEO Optimization
Strategic hashtag research and keyword integration to boost visibility and discoverability across Instagram, TikTok, LinkedIn, and other platforms.