Summary

FAQs

• What exactly is included in the audit?

  The audit reviews your website’s messaging clarity, structure, UX hierarchy, and conversion logic. We focus on: • How clearly your value is communicated • Whether the right user recognizes themselves • Where friction or confusion stops action • How CTAs guide (or fail to guide) decisions This is a strategic review, not a cosmetic one.

• Is this a UX audit or a copy review?

  Both. The audit treats messaging and UX as one system. Copy is evaluated in context of layout, hierarchy, and flow. UX is evaluated in context of meaning, intent, and narrative. That’s where most websites break.

• Will you redesign or rewrite the website?

  No, this service is about diagnosis and direction, not execution. You’ll receive clear recommendations that you can implement internally — or continue with us if needed.

• What do I receive at the end?

  You’ll receive: • 45' Video Call to review the audit, findings, and recommendation and answer any questions you may have. • A written audit report (PDF or Figma) • Clear explanation of what’s not working and why • Prioritized recommendations (what to fix first vs later) • Strategic guidance you can act on immediately (No vague feedback. No generic advice.)

• How detailed is the feedback?

  We don’t say “improve clarity” — we explain: • Where clarity breaks • Why users hesitate • What to change to fix it The goal is understanding, not overwhelm.

• Which pages do you review?

  Typically: • Homepage • Core conversion pages (pricing, product, services) • Key supporting pages if relevant Exact scope depends on your site size and is agreed upfront.

• Who is this audit best for?

  This audit is ideal if: • Your website looks good but doesn’t convert • You’re planning a redesign and want clarity first • You’re getting traffic but low engagement • Internal teams disagree on messaging direction

• Who is this audit NOT for?

  This is not a fit if: • You’re only looking for visual polish • You want instant execution without strategy • You’re not open to questioning existing assumptions

• How long does it take?

  Delivery is typically 3-4 business days after kickoff.

• What do you need from us to start?

  • Website access (URL) • A short intake form or 30' intro meeting • Any relevant context (product, audience, goals) No long workshops required.

• Can we continue working together after the audit?

  Yes. Though there is no obligation to continue, many clients stay with us for: • A Messaging Playbook • Website structure & implementation support • Strategic advisory • and other

• Is this a one-off or part of a bigger process?

  It can be either. Some clients use the audit as a standalone clarity reset. Others use it as the foundation for a full rebuild. Both approaches work.