Website & Messaging AuditAnneli V.
A deep, strategic diagnosis of your website’s messaging, structure, and conversion logic.
This is not a surface-level UX review or a list of cosmetic tweaks.
It’s an analysis of clarity, intent, and decision flow.
What we review
Core narrative & value proposition
Homepage and key conversion pages
Messaging clarity per section
UX hierarchy & information flow
CTA logic and friction points
Trust, proof, and credibility gaps
Deliverables
Written audit report (PDF or Figma)
Clear explanation of what’s broken — and why
Prioritized recommendations (what to fix first, second, later)
Strategic guidance you can execute internally or with us
Outcome
You gain absolute clarity on:
Why users hesitate
Where messaging breaks down
What to change to improve conversion
What's included
Website & Messaging Audit Report
Best for:
Companies who feel something is “off” with their website but can’t pinpoint why.
What this is
A deep, strategic diagnosis of your website’s messaging, structure, and conversion logic.
This is not a surface-level UX review or a list of cosmetic tweaks.
It’s an analysis of clarity, intent, and decision flow.
Outcome:
You know exactly what’s broken, why, and how to fix it.
FAQs
The audit reviews your website’s messaging clarity, structure, UX hierarchy, and conversion logic.
We focus on:
• How clearly your value is communicated
• Whether the right user recognizes themselves
• Where friction or confusion stops action
• How CTAs guide (or fail to guide) decisions
This is a strategic review, not a cosmetic one.
Both.
The audit treats messaging and UX as one system.
Copy is evaluated in context of layout, hierarchy, and flow.
UX is evaluated in context of meaning, intent, and narrative.
That’s where most websites break.
No, this service is about diagnosis and direction, not execution.
You’ll receive clear recommendations that you can implement internally — or continue with us if needed.
You’ll receive:
• 45' Video Call to review the audit, findings, and recommendation and answer any questions you may have.
• A written audit report (PDF or Figma)
• Clear explanation of what’s not working and why
• Prioritized recommendations (what to fix first vs later)
• Strategic guidance you can act on immediately
(No vague feedback. No generic advice.)
We don’t say “improve clarity” — we explain:
• Where clarity breaks
• Why users hesitate
• What to change to fix it
The goal is understanding, not overwhelm.
Typically:
• Homepage
• Core conversion pages (pricing, product, services)
• Key supporting pages if relevant
Exact scope depends on your site size and is agreed upfront.
This audit is ideal if:
• Your website looks good but doesn’t convert
• You’re planning a redesign and want clarity first
• You’re getting traffic but low engagement
• Internal teams disagree on messaging direction
This is not a fit if:
• You’re only looking for visual polish
• You want instant execution without strategy
• You’re not open to questioning existing assumptions
Delivery is typically 3-4 business days after kickoff.
• Website access (URL)
• A short intake form or 30' intro meeting
• Any relevant context (product, audience, goals)
No long workshops required.
Yes. Though there is no obligation to continue, many clients stay with us for:
• A Messaging Playbook
• Website structure & implementation support
• Strategic advisory
• and other
It can be either.
Some clients use the audit as a standalone clarity reset.
Others use it as the foundation for a full rebuild.
Both approaches work.
Anneli's other services
Starting at$390
Duration4 days
Tags
Framer
Webflow
Brand Strategist
Copy Strategist
Copywriter
Service provided by
Anneli V. Berlin, Germany
- 1
- Paid projects
- 4
- Followers
Website & Messaging AuditAnneli V.
Starting at$390
Duration4 days
Tags
Framer
Webflow
Brand Strategist
Copy Strategist
Copywriter
A deep, strategic diagnosis of your website’s messaging, structure, and conversion logic.
This is not a surface-level UX review or a list of cosmetic tweaks.
It’s an analysis of clarity, intent, and decision flow.
What we review
Core narrative & value proposition
Homepage and key conversion pages
Messaging clarity per section
UX hierarchy & information flow
CTA logic and friction points
Trust, proof, and credibility gaps
Deliverables
Written audit report (PDF or Figma)
Clear explanation of what’s broken — and why
Prioritized recommendations (what to fix first, second, later)
Strategic guidance you can execute internally or with us
Outcome
You gain absolute clarity on:
Why users hesitate
Where messaging breaks down
What to change to improve conversion
What's included
Website & Messaging Audit Report
Best for:
Companies who feel something is “off” with their website but can’t pinpoint why.
What this is
A deep, strategic diagnosis of your website’s messaging, structure, and conversion logic.
This is not a surface-level UX review or a list of cosmetic tweaks.
It’s an analysis of clarity, intent, and decision flow.
Outcome:
You know exactly what’s broken, why, and how to fix it.
FAQs
The audit reviews your website’s messaging clarity, structure, UX hierarchy, and conversion logic.
We focus on:
• How clearly your value is communicated
• Whether the right user recognizes themselves
• Where friction or confusion stops action
• How CTAs guide (or fail to guide) decisions
This is a strategic review, not a cosmetic one.
Both.
The audit treats messaging and UX as one system.
Copy is evaluated in context of layout, hierarchy, and flow.
UX is evaluated in context of meaning, intent, and narrative.
That’s where most websites break.
No, this service is about diagnosis and direction, not execution.
You’ll receive clear recommendations that you can implement internally — or continue with us if needed.
You’ll receive:
• 45' Video Call to review the audit, findings, and recommendation and answer any questions you may have.
• A written audit report (PDF or Figma)
• Clear explanation of what’s not working and why
• Prioritized recommendations (what to fix first vs later)
• Strategic guidance you can act on immediately
(No vague feedback. No generic advice.)
We don’t say “improve clarity” — we explain:
• Where clarity breaks
• Why users hesitate
• What to change to fix it
The goal is understanding, not overwhelm.
Typically:
• Homepage
• Core conversion pages (pricing, product, services)
• Key supporting pages if relevant
Exact scope depends on your site size and is agreed upfront.
This audit is ideal if:
• Your website looks good but doesn’t convert
• You’re planning a redesign and want clarity first
• You’re getting traffic but low engagement
• Internal teams disagree on messaging direction
This is not a fit if:
• You’re only looking for visual polish
• You want instant execution without strategy
• You’re not open to questioning existing assumptions
Delivery is typically 3-4 business days after kickoff.
• Website access (URL)
• A short intake form or 30' intro meeting
• Any relevant context (product, audience, goals)
No long workshops required.
Yes. Though there is no obligation to continue, many clients stay with us for:
• A Messaging Playbook
• Website structure & implementation support
• Strategic advisory
• and other
It can be either.
Some clients use the audit as a standalone clarity reset.
Others use it as the foundation for a full rebuild.
Both approaches work.
Anneli's other services
$390