Basic Brand Identity

Alexandra Soroka

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About this service

Summary

✨I offer basic logo design services that will help emphasize your brand's personality and leave a lasting impression. Through meticulous attention to detail and a collaborative process, I will create a customized logo and BASIC Brand Style Guide that effectively communicates your brand essence and resonates with your target audience.

👩🏼‍💻What sets me apart is my commitment to creativity, client satisfaction, and delivering results that not only meet but exceed expectations, helping you create a strong and memorable brand presence.

Process

👩🏼‍💻What You Can Expect:

✔️Discovery Phase: We'll start with a deep dive into understanding your brand identity, target audience, and industry landscape. Through your completion of my 10-page Brand Questionnaire and research, I'll gather insights that will inform the design process.

✔️Conceptualization: Armed with insights from the discovery phase, I'll generate multiple initial concepts for your logo. These concepts will explore different visual directions and design elements, providing you with a range of options to consider.

✔️Design Development: Once you've provided feedback on the initial concepts, I'll refine the chosen direction further. This stage involves honing in on specific design elements such as typography, color palette, and iconography, ensuring every aspect of the logo aligns with your brand identity.

✔️Feedback and Iteration: Your input is crucial throughout the design process. I'll present the refined concepts to you for feedback, and we'll collaborate closely to iterate on the design until it accurately reflects your vision and objectives.

✔️Finalization: Once the design is approved, I'll prepare the final files for delivery. These files will be provided in various formats, optimized for both digital and print applications, ensuring versatility and usability across different platforms.

What's included

💫Primary Logo Design
▪️Description: This is the primary visual representation of your brand identity. It encapsulates your brand's essence and serves as the cornerstone of your visual identity system. ▪️Format: Vector file (AI, EPS, or SVG) for scalability and versatility. ▪️Quantity: One primary logo design. ▪️Revisions: Up to 3 rounds of revisions included. ▪️Additional Details: The primary logo will be designed to work effectively across various applications, ensuring consistency and recognition across different platforms.
💫Secondary Logo Variation
▪️Description: A secondary logo variation provides flexibility and adaptability, allowing your brand to maintain a cohesive presence across different contexts and applications. ▪️Format: Vector file (AI, EPS, or SVG) for scalability and versatility. ▪️Quantity: One secondary logo variation. ▪️Revisions: Up to 2 rounds of revisions included. ▪️Additional Details: The secondary logo variation may include alternative layouts, color variations, or simplified versions of the primary logo for specific use cases.
💫Basic Brand Style Guide
▪️Description: A basic brand style guide ensures consistency in how your brand is presented visually. It outlines guidelines for logo usage, color palette, typography. ▪️Format: PDF document. ▪️Quantity: One basic brand style guide document. ▪️Revisions: One round of revisions included. ▪️Additional Details: The basic brand style guide will serve as a reference for maintaining visual consistency across all brand communications and marketing materials. It will include specifications for logo usage, color codes (CMYK, RGB, HEX), typography guidelines.

Example projects