Healthcare Content Strategy | NHS & NICE-Aligned Communication by Hany Guirguis

Healthcare Content Strategy | NHS & NICE-Aligned Communication

Hany Guirguis

Contact for pricing

About this service

Summary

I create clear, evidence-based communication strategies for healthcare organisations seeking to improve patient engagement and clarity.

Grounded in NHS & NICE-aligned guidelines, behavioural science, and clinical accuracy, this service helps you structure medical information so patients can easily understand what the condition is, what to expect, and what to do next.

This includes: • Tone & messaging alignment • Patient education flow design • Key messages & safety notes • Structure and hierarchy recommendations • Content planning and prioritisation

This service is ideal for clinics, health brands, digital health teams, and NHS-aligned organisations who want to communicate clearly, safely, and effectively.

What's included

Content Strategy Summary
A structured plan outlining tone, key messages, recommended sequencing, and communication priorities.
Messaging Framework
A clear guide covering essential messages, calls to action, safety notes, and evidence-based statements.
Patient Education Flow
A communication structure based on behavioural science: Understand → Expect → Next Steps.
Future Content Recommendations
A list of suggested content pieces (leaflets, visuals, topics, reminders) based on your organisation’s needs.

Skills and tools

Business Analyst

Business Consultant

Business Strategist