I create refined, enduring identities for businesses that value clarity, distinction, and thoughtful design.

01 — Discovery Once your retainer is received, you'll get a Discovery Form covering your vision, positioning, audience, and competitive landscape — the foundation for the creative direction.

02 — Exploration I research, sketch, and explore a range of directions, then narrow and refine the strongest ones into considered design solutions — something that belongs to your brand, not just something beautiful.

03 — Presentation Final directions are presented in context, with realistic applications and brand touchpoints, so you can see the identity working as a complete system.

04 — Refinement & Delivery Your feedback guides the included revision rounds until every detail feels resolved. Once approved and the balance is settled, your final package is delivered.

50% non-refundable retainer to begin

50% balance due upon final approval

Additional concepts or revisions beyond scope available for an extra fee

2–3 logo concepts

3–4 rounds of revisions

Primary + secondary logo variations

Full color palette

Primary & secondary typography

Basic usage guide (5-6 page PDF)

Final files: AI, EPS, PDF, PNG, JPG

Best for: growing businesses that need a logo and a consistent look across marketing materials.