With over 10 years of experience designing, validating and prototyping digital products, I can guarantee impressive results through collaboration. I specialize in pixel perfect, useful and user-friendly digital products. My clients have included Nike, AXA Bank, the Belgian Government, BMW, and I currently hold the position of Product Lead at PYRT (Billy McFarland).

Designing for millions of users

Design is more than just creating visually appealing interfaces; it needs to meet the needs of your users. Functionality is what attracts new customers, while the design experience is what retains them with your product or service in the long term. After conducting 200+ real-world user tests, interviews, and A/B tests, and designing applications used by millions today, I've gained insight into the best practices for designing the optimal experience.