What's included

• Brand Questionnaire

  I will provide you with a list of questions to think about in regard to your brand.

• 2 to 3 Mood boards

  This is a visual representation of your brand and its overall style, tone, look and voice. The mood board helps define the creative direction of the brand moving forward.

• Primary Logo

  The main logo design.

• Secondary Logo

  The alternate logo design.

• Brand Mark

  An icon or graphic-based version of the logo.

• Custom Color Palette

  A Selection of brand colors to use across all mediums with HEX, RGB & CMYK codes.

• Typography (2-3 fonts)

  Suggestions for typography to use on website, social media, etc.

• Brand Board Guidelines

  A image outlining the basics that you need to know to keep cohesion across platforms in your new branding.

• Brand Guidelines

  A detailed document outlining how to effectively use your new branding elements across different platforms and materials.

• Instagram & Facebook Profile Image

  Image to use as a profile picture in both your Facebook and Instagram page.

• Business Card

  Front and back design of business card, an business essencial with all the important information you need to transmit to your clients. Physical cards not included.

• Website Favicon

  The little icon that appears on your browser tab when your website is open. This can be changed to other collateral, contact to know more.

• Brand pattern / Icons

  Additional graphic elements, which may include: brand pattern or icons for your brand.

• 1-3 Rounds of Revisions

  This package includes up to three rounds revisions after sending over the initial concept.