The Starter Pack | Brand Basics by Alexandra BorgesThe Starter Pack | Brand Basics by Alexandra Borges

The Starter Pack | Brand Basics

Alexandra Borges

Starting at

550

About this service

Summary

Who should consider this package: For those looking for ‘just a logo’ even though we both know it's so much more than that. The Starter Pack sets you up with everything you'll need to professionally launch your brand, whether you're starting from scratch or in need of a refresh. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.

What's included

Brand Questionnaire
I will provide you with a list of questions to think about in regard to your brand.
2 to 3 Mood boards
This is a visual representation of your brand and its overall style, tone, look and voice. The mood board helps define the creative direction of the brand moving forward.
Primary Logo
The main logo design.
Secondary Logo
The alternate logo design.
Brand Mark
An icon or graphic-based version of the logo.
Custom Color Palette
A Selection of brand colors to use across all mediums with HEX, RGB & CMYK codes.
Typography (2-3 fonts)
Suggestions for typography to use on website, social media, etc.
Brand Board Guidelines
A image outlining the basics that you need to know to keep cohesion across platforms in your new branding.
1-3 Rounds of Revisions
This package includes up to three rounds revisions after sending over the initial concept.

Duration

4 weeks

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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