The Starter Pack | Brand Basics

Alexandra Borges

Starting at

$

550

About this service

Summary

Who should consider this package: For those looking for ‘just a logo’ even though we both know it's so much more than that. The Starter Pack sets you up with everything you'll need to professionally launch your brand, whether you're starting from scratch or in need of a refresh. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.

Process

What the process will look like:
🤝🏻 01. ONBOARDING & DISCOVERY In this first stage I will get to know your brand better and understand your vision for the project. I’ll study your brands foundations, like its purpose, mission, vision and values and your brand positioning in the market.
🎨 02. CREATIVE DIRECTION & DESIGN This is where the magic starts to happens! In this stage I will draw inspiration from what I previously learn and start designing the creative direction of the brand. After presenting you with 2 different design directions to choose from, I will begin creating a logo and brand identity that brings your company’s image into focus.
🖊 03. TWEAKS & REFINEMENTS The next stage is tweaks and refinements, where I will take your feedback and make any necessary adjustments to the design. I want to ensure that you are completely satisfied with the branding so far, so I will work with you to make sure every detail is perfect
✨ 04. TOUCHPOINTS & EXTRAS Once the branding is signed off we’ll begin the Touchpoints and Extras stage, in this stage I will design any extra required materials, this could include anything from special packaging to social media assets. Collateral materials are a great way to enhance the design and create a memorable experience for your audience. If you would like to add any add-ons, or different logotypes let me know!
👏 05. FINALIZING & OFFBOARDING Finally, we will move into the finalizing and offboarding stage, there’s one last round of revisions, regarding the materials created in the last stage, and after the last payment is made I will deliver the final files and ensure that you have everything you need.

What's included

  • Brand Questionnaire

    I will provide you with a list of questions to think about in regard to your brand.

  • 2 to 3 Mood boards

    This is a visual representation of your brand and its overall style, tone, look and voice. The mood board helps define the creative direction of the brand moving forward.

  • Primary Logo

    The main logo design.

  • Secondary Logo

    The alternate logo design.

  • Brand Mark

    An icon or graphic-based version of the logo.

  • Custom Color Palette

    A Selection of brand colors to use across all mediums with HEX, RGB & CMYK codes.

  • Typography (2-3 fonts)

    Suggestions for typography to use on website, social media, etc.

  • Brand Board Guidelines

    A image outlining the basics that you need to know to keep cohesion across platforms in your new branding.

  • 1-3 Rounds of Revisions

    This package includes up to three rounds revisions after sending over the initial concept.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

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