Brand Strategy & Design

Starting at

$

2,500

About this service

Summary

I offer comprehensive Brand Identity Design services to help businesses craft cohesive, memorable, and impactful visual identities. From logos and color palettes to brand guidelines and social media templates, I deliver high-quality, tailored solutions with attention to detail and a collaborative approach. With over 9 years of experience, I specialize in creating brands that stand out and connect with their audience.

Process

1. Discovery Session: We’ll kick things off by understanding your brand’s mission, goals, and vision.
2. Creative Exploration: Collaboratively uncover your brand’s essence and purpose through strategy workshops.
3. Design Development: Craft logos, typography, patterns, and templates tailored to your identity.
4. Refinement: Incorporate feedback and refine deliverables through up to three revisions.
5. Delivery: Provide all final assets and brand guidelines, ensuring you’re equipped to maintain a consistent identity.

FAQs

  • How long does the entire process take?

    Typically, 3-5 weeks, depending on the scope and the number of revisions needed.

  • What if I need additional revisions beyond the three included?

    Additional revisions can be accommodated at an hourly rate, which we’ll agree on upfront.

  • Do I need to purchase fonts or design software?

    I aim to use free fonts whenever possible, but if premium fonts are required, you’ll need to handle the purchase.

  • Can I request specific deliverables outside of the listed ones?

    Absolutely! Let’s discuss your needs, and I can create a custom package for you.

  • What formats will I receive for my deliverables?

    You’ll receive all assets in commonly used formats (e.g., PNG, JPG, PDF, and vector files like AI or SVG).

  • What if I don’t know how to use Canva or the other tools?

    No worries! I can provide a brief walkthrough to help you make the most of your new assets.

  • Can you help me update the designs in the future?

    Yes! I’m happy to assist with updates or additional projects down the line.

  • What payment terms do you offer?

    A 50% deposit is required upfront, with the remaining balance due upon final delivery.

What's included

  • Discovery Consultation

    A quick chat to get to know each other and align on your goals and brand strategy.

  • Brand Strategy Workshop

    A 2.5-hour virtual workshop to uncover your brand’s essence and purpose. Walk away with a clear brand identity and a summary of our insights.

  • Logo Variations

    Multiple logo options, including a primary logo, secondary logo, and iconmark. Need more? Just ask!

  • Typography Pairing

    Two carefully curated typefaces that complement your brand visuals. While font purchases are on you, we prioritize free options.

  • Color Palette

    A curated palette of 3-5 core colors (up to 7) representing your brand’s aesthetic and mood.

  • Brand Pattern(s)

    Unique patterns to enhance brand recognition and set you apart from competitors.

  • Custom Icons

    Graphic elements tailored specifically for your brand.

  • Business Card Design(s)

    Killer business card designs, delivered in Canva for easy updates.

  • Social Media Post Templates

    Professional, customizable templates for all your social media needs, built in Canva.

  • Supporting Graphics

    Enhance your visual appeal with quirky doodles, underlines, and other branded elements.

  • 3 Revisions

    Three rounds of revisions to ensure every detail is just right.

  • Brand Guidelines (Style Guide)

    A comprehensive guide to your brand’s visual identity, ensuring consistency across platforms.


Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Non Profit
B2B
B2C

Work with me