I help you to improve your product

I bring knowledge from psychology to product design to fully realise the potential of innovations and digital systems.

Behavioral Design Projects can have the following goals:

Increase user engagement and improve user retention

Create environments that help your users make better decisions by reducing complexity and cognitive load

Create products that align with special needs of a user group, like in the health context

Products that are designed for trust, transparency, loyalty or other goals

Create an overall better user experience by taking into account what motivates people

Why Behavioral Design?

Behavioral Design helps us to understanding why people do what they do, why they sometimes make surprising or irrational decisions, how they make decisions and what drives or motivates them to do something.

With the knowledge from behavioral science, we can develop products, services and systems that are aligned to how our brains work. This makes the interactions with theses product more intuitive and enjoyable to use. Users can then achieve their goals more easily and with less cognitive effort as the processes are less confusing or faster, decisions are easier, or generally speaking, reduce the things our brains would struggle with.