I focus on qualitative research methods like user interviews. Data analytics is nice to have, but data only shows you that there is a problem, not what the problem is, why it is a problem and how to fix it. That's why I prefer to talk to people directly as it reduces the risk for any sort of misunderstanding. This way, I can dive deep into their way of thinking which is important to understand why people do what they do.

Value prepositions and MVPs

Concept development and testing

Product improvements and trouble shooting