What's included

• Customer base audit overview

  Conducting a customer-base audit, which involves a methodical examination of a company's transaction system data, can provide valuable insights into a firm's customer purchasing behavior. Through such an audit, businesses can obtain answers to critical questions such as the health of their customer base, the feasibility of their growth objectives, and how customer behavior and value differ across segments. Additionally, it can help businesses understand changes in customer behavior that may be impacting their overall performance. By identifying which products are essential for acquiring and retaining high-value customers, firms can prioritize their resources accordingly and improve customer satisfaction. Therefore, a thorough customer-base audit is a valuable tool for any business seeking to optimize its operations and gain a competitive edge.

• Lens 1

  Exploring the profile/value of active customer base during a specific period. This is to answer: In what ways do your customers vary (regarding their behavior and worth)?

• Lens 2

  What changes have occurred in the quality of your customers over time?

• Lens 3

  What alterations in customer behavior underlie fluctuations in company performance from one period to another?

• Lens 4

  C3 charts. i.e. Cohort analysis. https://thetaclv.com/resource/c3/

• Lens 5

  How Healthy is the Customer Base?

• Basket analysis

  I assess category performance and find value drivers by analyzing customer baskets and how it related to shopping behaviour.

• Customer-driven business actions

  How your business can reorient decisions (marketing decisions, operational decisions or service decisions) that are better aligned with customer value.