Understanding the Brand: I begin by immersing myself in the product or service the brand is offering, along with the client’s vision. This step is crucial for identifying the target audience, design approach, and overall brand visualisation. In-depth Research: This is one of my favorite steps. I dedicate significant time to research and brainstorming because as a designer, I believe thorough research is key to crafting a meaningful and impactful design. Strategic Brand Analysis: Based on the data collected, I create a detailed document for the client. This includes insights on competitors, target audience, brand voice, personality, and brand story, ensuring a clear brand foundation. Concept Development: Finally, I present three design concepts for the brand identity. These concepts aim to build a cohesive and memorable brand that resonates with the audience. Each step ensures that the brand identity aligns with the brand's mission and vision, setting the foundation for long-term success.