You need more than a name. You need a name that already sounds like something - one that carries weight before anyone's seen your logo or read your about page.

I've named and written brands across food, fashion, retail, and lifestyle. I work from the inside out: understanding what the brand actually is before I write a single word. What comes out the other side is a name with a reason, a tagline with an edge, and a voice that knows exactly who it's talking to.

If you're starting something new, relaunching something old, or realising your current name just isn't doing the job: this is where we start.

What you get: 3 name directions with rationale, 1 tagline per direction, brand voice guide, and a messaging hierarchy.