Creative Brief: A document outlining the project objectives, target audience, brand guidelines, and any specific requirements provided by the client.
Concept Presentations: Initial design concepts presented for client review and feedback. These may include mood boards, sketches, or rough drafts to explore different visual directions.
Logo Designs: If applicable, logo concepts or variations reflecting the brand identity and values.
Branding Collateral: Design assets such as business cards, letterheads, envelopes, and other stationery items consistent with the brand identity.
Marketing Materials: Designs for promotional materials such as brochures, flyers, posters, banners, and advertisements.
Packaging Designs: If relevant, packaging designs for products, including labels, tags, and packaging materials.
Web Graphics: Graphics and images optimized for web use, including website banners, social media graphics, icons, and buttons.
Print-ready Files: Final design files prepared for print production, ensuring proper formats, resolutions, and color modes for high-quality printing.
Typography Guidelines: Recommendations for font usage, including primary and secondary typefaces, font sizes, and styles consistent with the brand.
Color Palette: A selection of colors used in the designs, along with their corresponding hex codes or Pantone values, maintaining brand consistency across all materials.
Image Selection and Editing: Curated selection of stock photos or illustrations, as well as any image editing or manipulation required for the project.
Design Mockups: Visual representations of how the designs will appear in real-world contexts, such as product mockups, signage mockups, or digital mockups for websites or mobile apps.
Final Design Files: Delivery of all design files in appropriate formats for client use, such as Adobe Illustrator (.ai), Adobe Photoshop (.psd), or PDFs.
Usage Guidelines: Documentation outlining how to use and apply the design assets correctly, including specifications for sizing, spacing, and placement.
Client Presentation: A final presentation of all deliverables, showcasing how the designs meet the project objectives and fulfill the client's requirements.