Brand Design + Strategy

Hanna Tapang

5

(4)

Starting at

$

5,000

About this service

Summary

Overview
Targeting businesses seeking a renewed identity to reach a larger audience, our Branding and Brand Strategy Service specializes in refreshing brands that have outgrown their previous logos and branding. Tailored research, innovative design concepts, and strategic planning converge to redefine brand identities, aiming to resonate strongly with an expanded customer base. The objective is to facilitate businesses in standing out, re-engaging current customers, and attracting new ones, facilitating a seamless transition into a more impactful and promising future.
What to expect
Initial Consultation: A scheduled in-depth discussion aims to understand your brand, its values, target audience, and long-term goals. This consultation aids in grasping the essence of your brand's identity and aspirations.
Research and Analysis: Extensive research into your industry landscape, competitors, and market trends will be conducted. This step identifies unique opportunities and creates a distinct positioning strategy for your brand.
Brand Strategy Development: Insights gathered will inform the crafting of a comprehensive brand strategy tailored to your objectives. This includes defining brand messaging, values, tone of voice, and positioning strategies resonating with your audience.
Design Conceptualization: Upon solidifying the strategy, a creative journey begins to develop visual concepts encapsulating your brand identity. This involves logo design, color palettes, typography, and other visual elements aiming for a compelling and cohesive brand image.
Iterative Process and Refinement: Valuing your feedback, design concepts and strategy proposals will be presented, welcoming input and making necessary revisions to ensure alignment with your vision.
Implementation and Guidelines: Upon final design approval, all necessary brand assets and guidelines will be provided. These guidelines serve as a comprehensive reference, ensuring consistent brand application across various mediums and platforms.

What's included

  • Logo Design

    A unique and professionally crafted visual representation of a your or company, encompassing its identity and values, provided in various formats for versatile usage across print and digital platforms. This logo design will be optimized for web to ensure it can scale up or down. Files that will be delivered at the end of the project, once the design has been approved will include: JPEG, PNG, SVG (vector file for your website) and a Master design file in Illustrator.

  • Visual System or Brand Guideline

    A comprehensive set of guidelines and elements that establish the consistent visual identity of your brand or project. It encompasses various components such as color palettes, typography, imagery styles, and design principles, ensuring cohesion and recognition across diverse applications, fostering brand recognition and enhancing communication effectiveness.

Example projects

Elevating a Real Estate Investing Educator's Brand

Recommendations

(5.0)

Jafar Owainati • Barley

Client • Dec 13, 2023

Recommended

We engaged Hanna to help us evolve our visual brand identity at Barley. Hanna took the time to take in all of our requirements and presented multiple concepts which she evolved as we narrowed into our selection. Hanna is an excellent brand designer and a strong communicator. We took the brand guidelines and assets that Hanna created as we implemented a new website and other market collateral. I'd highly recommend Hanna!

Brian Hoff • RocketAir

Client • Dec 13, 2023

Recommended

Having worked with Hanna the last few years has been nothing short of exceptional. She has a knack for understanding briefs and taking creative direction above and beyond. Her brand work in particular always pushes creative boundaries with adding in unique touches and embellishments that go above and beyond. She works very well with others and has a drive to her that constantly wants to learn and get better at her craft.

Justin Anto

Client • Dec 12, 2023

Recommended

I loved working with Hanna! She took what I wanted to see for my website, created options for me, walked me through how each option looked and the reasons behind her design choices. Once we dialled in on a direction she kept me updated. When the job was done I was more than happy with what she delivered! She was communicative, detail oriented and focussed on a collaborative approach. I'd highly recommend picking her for any of your design needs.

Tracy Loi • RocketAir

Client • Dec 12, 2023

Recommended

Hanna is a well-rounded and creative designer. While working together, she was super supportive and adaptive. She made sure to familiarize herself w/ each client and their needs, all with a positive attitude. As a sole contributor, she often strives to give her work that extra edge and leaves everyone excited with the final product. Although she's more senior in her role, she's also willing to become a sponge and learn more and grow her skillset. Would highly recommend her as a valuable asset.

Duration

6-8 weeks

Skills and tools

Brand Designer
Logo Designer
Visual System Designer
Adobe Illustrator
Adobe Photoshop
Figma

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