Brand Identity

Pro

Ester Saba

Starting at

$

2,500

About this service

Summary

I’ll create a complete, custom brand identity that captures your brand’s values and personality — from your logo and color palette to typography and design direction. Whether you’re launching a new brand or refreshing an existing one, I’ll craft visuals that feel thoughtful, distinctive, and aligned with your audience.

Process

Branding Process
Step 1 – Discovery & Creative Brief We start with a collaborative call or questionnaire to understand your brand, goals, audience, and vision. This helps shape a creative direction that’s tailored to you.
Step 2 – Moodboard & Art Direction Based on the brief, I create a moodboard to explore tone, visual direction, and inspiration. This sets the foundation for the design routes.
Step 3 – Concept Development I present 2–3 unique design directions including logo, typography, and color palette options. You choose a preferred direction to move forward with.
Step 4 – Refinement We work together to refine the chosen concept through a round (or two) of feedback to make sure it aligns perfectly with your brand identity.
Step 5 – Design System I expand the brand identity by designing supporting elements like logo variations, submarks, color and type systems, and graphic assets.
Step 6 – Brand Collateral Three/four custom graphic materials — such as business card, thank you card, sticker, or envelope — are designed and delivered print-ready and mockup-ready.
Step 7 – Brand Guidelines You receive a clear, easy-to-use brand book covering logo use, colors, fonts, and how to keep your brand consistent across all platforms.
Step 8 – Final Delivery All files (logos, assets, brand book, and collaterals) are provided in organized folders, ready for print and digital use.

What's included

  • Logo Suite

    Primary, secondary, and submark logo designs that reflect your brand consistently in every context.

  • Colour Palette

    A custom color palette tailored to your brand’s personality — designed for consistency across digital and print.

  • Typography

    Primary and secondary font selections that align with your brand’s voice and enhance readability across all platforms.

  • Three Graphic Material

    Three branded graphic materials of your choice — such as business card, thank you card, sticker, or envelopes — designed with care and delivered with mockups and print-ready files

  • Brand Book

    A concise brand book that brings together all visual elements — logo usage, color palette, typography, and graphic styles — to ensure brand consistency across every touchpoint.

Example projects

PEOPLE PLEASER SALAD

Brand Identity Design for Kiff

Urtica Wellbeing

Recommendations

(5.0)

David Levi • David Dogan levi

Client • May 19, 2025

Recommended

I feel so lucky to work with Ester on my projects. She is an excellent designer and very easy to work with. I highly recommend her to anyone who has ideas and need someone to support them. Also very fun to work with :)

Duration

2 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Industries

Beauty
Fitness & Wellness
Food & Beverage

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