Brand Identity

Pro

Ester Saba

Starting at

$

2,500

About this service

Summary

I’ll create a complete, custom brand identity that captures your brand’s values and personality — from your logo and color palette to typography and design direction. Whether you’re launching a new brand or refreshing an existing one, I’ll craft visuals that feel thoughtful, distinctive, and aligned with your audience.

Process

Branding Process
Step 1 – Discovery & Creative Brief We start with a collaborative call or questionnaire to understand your brand, goals, audience, and vision. This helps shape a creative direction that’s tailored to you.
Step 2 – Moodboard & Art Direction Based on the brief, I create a moodboard to explore tone, visual direction, and inspiration. This sets the foundation for the design routes.
Step 3 – Concept Development I present 2–3 unique design directions including logo, typography, and color palette options. You choose a preferred direction to move forward with.
Step 4 – Refinement We work together to refine the chosen concept through a round (or two) of feedback to make sure it aligns perfectly with your brand identity.
Step 5 – Design System I expand the brand identity by designing supporting elements like logo variations, submarks, color and type systems, and graphic assets.
Step 6 – Brand Collateral Three/four custom graphic materials — such as business card, thank you card, sticker, or envelope — are designed and delivered print-ready and mockup-ready.
Step 7 – Brand Guidelines You receive a clear, easy-to-use brand book covering logo use, colors, fonts, and how to keep your brand consistent across all platforms.
Step 8 – Final Delivery All files (logos, assets, brand book, and collaterals) are provided in organized folders, ready for print and digital use.

What's included

  • Logo Suite

    Primary, secondary, and submark logo designs that reflect your brand consistently in every context.

  • Colour Palette

    A custom color palette tailored to your brand’s personality — designed for consistency across digital and print.

  • Typography

    Primary and secondary font selections that align with your brand’s voice and enhance readability across all platforms.

  • Three Graphic Material

    Three branded graphic materials of your choice — such as business card, thank you card, sticker, or envelopes — designed with care and delivered with mockups and print-ready files

  • Brand Book

    A concise brand book that brings together all visual elements — logo usage, color palette, typography, and graphic styles — to ensure brand consistency across every touchpoint.

Example projects

PEOPLE PLEASER SALAD

Brand Identity Design for Kiff

Urtica Wellbeing

Recommendations

(5.0)

Doruk Kubilay • Studio Lugo

Client • Jun 12, 2025

Recommended

We collaborate with Ester Saba Design on all of Studio Lugo’s visual work. They also lead the visual campaigns for our showcases, including events like Milan Design Week, with a multidisciplinary approach. We’re grateful to be working with them — thank you for your expertise, positive energy, and artistic vision.

Recommended

Ester is a very experienced and talented designer who listens to her clients and provides tailored solutions. Easy to work with, thanks Ester!

David Levi • David Dogan levi

Client • May 19, 2025

Recommended

I feel so lucky to work with Ester on my projects. She is an excellent designer and very easy to work with. I highly recommend her to anyone who has ideas and need someone to support them. Also very fun to work with :)

Duration

2 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Industries

Beauty
Fitness & Wellness
Food & Beverage

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