What's included

• Brand Strategy

  I run collaborative workshops with the team to define what the brand stands for, its positioning, values and personality. These sessions help align everyone and set a clear direction for the project.

• Discovery

  I research relevant references, competitors, and visual benchmarks to understand the context and define what can make the brand distinctive — visually and conceptually.

• Visual Direction

  I create a stylescape that explores the look & feel of the brand. It's a curated mix of typography, colour, layout and imagery to align with the client before moving into final design.

• Brand Identity

  Based on the approved direction, I design a visual identity that reflects the brand’s essence and adapts across different touchpoints — digital, print and product.

• Social Media Language

  I help translate the brand’s tone and visual system into a consistent and flexible language for social platforms — from templates to image style and graphic tone.

• Brand Guidelines

  A brand manual that documents how to use the brand: logo, colours, type, layout rules and do’s and don’ts. It helps teams apply the identity consistently over time.