Brand IdentityJose Maria Gonzalez-Ecija
I help build your brand’s entire visual ecosystem — from identity and digital design to social language and design systems — to shape how people perceive and experience your business.
The result is a brand that feels intentional, distinctive, and easy to apply across every touchpoint — boosting clarity, consistency, and connection with your audience.
What's included
Brand Strategy
I run collaborative workshops with the team to define what the brand stands for, its positioning, values and personality. These sessions help align everyone and set a clear direction for the project.
Discovery
I research relevant references, competitors, and visual benchmarks to understand the context and define what can make the brand distinctive — visually and conceptually.
Visual Direction
I create a stylescape that explores the look & feel of the brand. It's a curated mix of typography, colour, layout and imagery to align with the client before moving into final design.
Brand Identity
Based on the approved direction, I design a visual identity that reflects the brand’s essence and adapts across different touchpoints — digital, print and product.
Social Media Language
I help translate the brand’s tone and visual system into a consistent and flexible language for social platforms — from templates to image style and graphic tone.
Brand Guidelines
A brand manual that documents how to use the brand: logo, colours, type, layout rules and do’s and don’ts. It helps teams apply the identity consistently over time.
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Jose Maria Gonzalez-Ecija Madrid, Spain
- 5
- Followers
Brand IdentityJose Maria Gonzalez-Ecija
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
I help build your brand’s entire visual ecosystem — from identity and digital design to social language and design systems — to shape how people perceive and experience your business.
The result is a brand that feels intentional, distinctive, and easy to apply across every touchpoint — boosting clarity, consistency, and connection with your audience.
What's included
Brand Strategy
I run collaborative workshops with the team to define what the brand stands for, its positioning, values and personality. These sessions help align everyone and set a clear direction for the project.
Discovery
I research relevant references, competitors, and visual benchmarks to understand the context and define what can make the brand distinctive — visually and conceptually.
Visual Direction
I create a stylescape that explores the look & feel of the brand. It's a curated mix of typography, colour, layout and imagery to align with the client before moving into final design.
Brand Identity
Based on the approved direction, I design a visual identity that reflects the brand’s essence and adapts across different touchpoints — digital, print and product.
Social Media Language
I help translate the brand’s tone and visual system into a consistent and flexible language for social platforms — from templates to image style and graphic tone.
Brand Guidelines
A brand manual that documents how to use the brand: logo, colours, type, layout rules and do’s and don’ts. It helps teams apply the identity consistently over time.
$5,000