I write, You win | Data-led strategies and story-led narratives

Manaswini Rao

(0)

Starting at

200

About this service

Summary

Need an extra hand crafting content that doesn't suffer from a case of the "crickets"? I specialize in engaging content that marries expertise with captivating storytelling, making complex topics relatable and propelling your brand to the forefront of your audience's mind.

Process

Here's a peek under the hood of how we'll collaborate:

Phase 1: Discovery & Overview

Kickoff meeting: We'll have an in-depth discussion about your brand, target audience, content goals, and industry. This helps me understand your unique voice and content needs.

Content audit (Optional): If needed, we can analyze your existing content to identify areas for improvement and uncover potential story threads.

Defining your storytelling style: Together, we'll explore elements that resonate with your audience and craft a storytelling approach that aligns with your brand personality.

Phase 2: Content strategy

Content calendar brainstorming: We'll collaborate on a content calendar, strategically mapping blog posts, articles, or website copy to your buyer's journey stages.

Topic development: For each content piece, we'll brainstorm compelling topics that leverage your expertise and weave in storytelling elements to capture attention and drive engagement.

Keyword research & SEO optimization: I'll conduct thorough keyword research to ensure your content ranks highly in search engines, maximizing its reach.

Phase 3: Content Creation & Collaboration

Content drafts & revisions: I'll craft engaging drafts that merge your expertise with my storytelling magic. We'll revise content 1-2 times as necessary to ensure the piece aligns perfectly with your vision.

Editing: I'll meticulously edit and polish your content for clarity, flow, and SEO optimization.

FAQs

What type of content do you create?
I can craft a variety of content formats, including blog posts, articles, website copy, case studies, and even white papers. We'll tailor the format to your specific needs and goals, with a focus on GTM content during the initial stages of our collaboration.
Do you have experience with my industry?
While I may not be an expert in every specific B2B SaaS niche, I'm a quick learner and can quickly grasp the key concepts and challenges of your industry. The focus will be on leveraging your expertise and weaving it into a compelling story that effectively communicates your product's value proposition.
How long does the content creation process take?
The timeframe will depend on the complexity and amount of content you need. However, I'll provide a clear timeline during the kickoff meeting.
What are your rates?
My rates are flexible and depend on the scope of the project. Let's discuss your needs and I'll create a custom quote that fits your budget.
How do you ensure content aligns with our product offerings, USPs, and GTM strategy?
During the kickoff meeting, we'll have a dedicated discussion to understand your product offerings, USPs, and desired market positioning. This deep dive ensures the content I create effectively communicates these aspects and aligns seamlessly with your GTM strategy.

What's included

SEO savvy blogs
Data-driven blog posts that speak fluent Google-speak, so you rank higher than your competitor's dad joke content.
Top funnel content that doesn't read like a dictionary
Catchy blog posts that answer your audience's burning questions and position you as the ultimate industry guru (think name-dropping and air kisses).
Middle funnel content that gets noticed by the right eyeballs
Lure potential customers deeper with insightful content that showcases your product's awesomeness and positions you as their go-to solution.
Bottom funnel blog posts that marry your product to their problems
Conversion time! I can help you create compelling BoFu content that highlights success stories, product demos, and free trials - basically, irresistible stories that make readers want to try you, today!
Thought leadership, to stand out from the 20 salesmen should over each other
Industry's got you stumped? Let's analyze trends, empathize with customer pain points, and co-create innovative solutions through thought leadership articles that build serious trust with your future customers.
Al-a-carte
Focusing on CRO and need someone to look at your existing content? Need a press release? Case study, maybe? Or a lengthy whitepaper made actually interesting and easily consumable? Survey reports, and maybe a whole series of repurposed content for it? Quick one-pager for your sales enablement efforts? I've probably worked on every content format you may need as a marketer. Let's talk. :)

Duration

1 week

Skills and tools

Content Writer

SEO Writer

Content Creator