What's included

• Full Account Audit & Analysis

  Audit would cover the following areas - Account Structure Analysis: from the campaigns to the ads - Targeting/Bidding Analysis: performance and bidding strategy analysis - Ad Analysis: looking at performance, creative & copy relevance, format, etc. - Landing Page Analysis: if multiple pages are used, looking at performance and relevance to ads

• Account Recommendations

  Structural Recommendations - Ways to better organize campaigns, ad groups, and ads to improve performance, management efficiency, and reporting accuracy Bidding Recommendations - Any bidding strategy recommendations based off performance, data volume, and your business goals - Specific bidding recommendations to increase volume and/or ROI Ad Content Recommendations - Research on ad copy, looking at past performance as well as competitors - Any recommendations on content, based on performance, competitors, and other available assets used on the website or other marketing campaigns - Possible changes or additions to the specific ad types used Landing Page Recommendations - if relevant - Possible changes to which LP is used for what ad, based off performance and ad relevance - Simple copy suggestions to better match with headlines to the ads leading to it