Structural Recommendations
- Ways to better organize campaigns, ad groups, and ads to improve performance, management efficiency, and reporting accuracy
Bidding Recommendations
- Any bidding strategy recommendations based off performance, data volume, and your business goals
- Specific bidding recommendations to increase volume and/or ROI
Ad Content Recommendations
- Research on ad copy, looking at past performance as well as competitors
- Any recommendations on content, based on performance, competitors, and other available assets used on the website or other marketing campaigns
- Possible changes or additions to the specific ad types used
Landing Page Recommendations - if relevant
- Possible changes to which LP is used for what ad, based off performance and ad relevance
- Simple copy suggestions to better match with headlines to the ads leading to it