SEM Account Auditing, Analysis + Recommendations (Google & Bing)Stephen Genest
Allow me to give your account an official audit and provide a customized report and recommendation list. Great for any brand with an older, possibly stale account looking to improve and scale. Also great for a brand beginning to question their current agency and looking for a 2nd opinion.
Unlike an agency, I am not doing this for a sale and am happy to work together on a single project. If you are looking for a new agency after our working together, I have a few trusted recommendations as well.
What's included
Full Account Audit & Analysis
Audit would cover the following areas
- Account Structure Analysis: from the campaigns to the ads and keywords
- Keyword Analysis: looking at performance of existing keywords
- Ad Analysis: looking at performance, relevance to keywords, extensions, etc.
- Landing Page Analysis: if multiple pages are used, looking at performance and relevance to ad and keywords
Account Recommendations
Structural Recommendations
- Ways to better organize campaigns, ad groups, and keywords to improve performance, management efficiency, and reporting accuracy
Keyword Recommendations
- Research on new possible keywords
- Specific bidding recommendations to increase volume and/or ROI
Ad Recommendations
- Research on ad copy, looking at past performance as well as competitors
- Possible changes or additions to the specific ad types used
Landing Page Recommendations - if relevant
- Possible changes to which LP is used for what ad, based off performance and ad relevance
- Simple copy suggestions to better match with headlines to the keywords and ads leading to it
Stephen's other services
Starting at$750
Duration1 week
Tags
Amazon Ads
Bing Ads
Google Ads
Google Analytics
SEMrush
Consultant
Search Engine Marketer
Service provided by
Stephen Genest Oakland, USA
SEM Account Auditing, Analysis + Recommendations (Google & Bing)Stephen Genest
Starting at$750
Duration1 week
Tags
Amazon Ads
Bing Ads
Google Ads
Google Analytics
SEMrush
Consultant
Search Engine Marketer
Allow me to give your account an official audit and provide a customized report and recommendation list. Great for any brand with an older, possibly stale account looking to improve and scale. Also great for a brand beginning to question their current agency and looking for a 2nd opinion.
Unlike an agency, I am not doing this for a sale and am happy to work together on a single project. If you are looking for a new agency after our working together, I have a few trusted recommendations as well.
What's included
Full Account Audit & Analysis
Audit would cover the following areas
- Account Structure Analysis: from the campaigns to the ads and keywords
- Keyword Analysis: looking at performance of existing keywords
- Ad Analysis: looking at performance, relevance to keywords, extensions, etc.
- Landing Page Analysis: if multiple pages are used, looking at performance and relevance to ad and keywords
Account Recommendations
Structural Recommendations
- Ways to better organize campaigns, ad groups, and keywords to improve performance, management efficiency, and reporting accuracy
Keyword Recommendations
- Research on new possible keywords
- Specific bidding recommendations to increase volume and/or ROI
Ad Recommendations
- Research on ad copy, looking at past performance as well as competitors
- Possible changes or additions to the specific ad types used
Landing Page Recommendations - if relevant
- Possible changes to which LP is used for what ad, based off performance and ad relevance
- Simple copy suggestions to better match with headlines to the keywords and ads leading to it
Stephen's other services
$750