What's included

• Full Account Audit & Analysis

  Audit would cover the following areas - Account Structure Analysis: from the campaigns to the ads and keywords - Keyword Analysis: looking at performance of existing keywords - Ad Analysis: looking at performance, relevance to keywords, extensions, etc. - Landing Page Analysis: if multiple pages are used, looking at performance and relevance to ad and keywords

• Account Recommendations

  Structural Recommendations - Ways to better organize campaigns, ad groups, and keywords to improve performance, management efficiency, and reporting accuracy Keyword Recommendations - Research on new possible keywords - Specific bidding recommendations to increase volume and/or ROI Ad Recommendations - Research on ad copy, looking at past performance as well as competitors - Possible changes or additions to the specific ad types used Landing Page Recommendations - if relevant - Possible changes to which LP is used for what ad, based off performance and ad relevance - Simple copy suggestions to better match with headlines to the keywords and ads leading to it