What's included

• Outline for Social Channel Audit

  Executive Summary - Overview of the audit objectives and key findings. - Brief summary of recommendations.

• Profile Assessment

  Evaluation of profile elements (bio, profile picture, cover image). - Analysis of brand consistency across channels. - Recommendations for optimisation.

• Content Analysis

  Review of recent posts (frequency, types, and engagement). - Assessment of content alignment with brand messaging and audience interests. - Identification of high-performing and underperforming content.

• Engagement Evaluation

  Analysis of audience interaction (likes, comments, shares). - Examination of community management practices (response time, tone, and style). - Recommendations for improving engagement.

• Competitor Benchmarking

  Comparison with key competitors or industry leaders. - Identification of best practices and content strategies. - Recommendations for differentiating the brand.

• Performance Metrics Review

  Overview of key performance indicators (KPIs) such as follower growth, - engagement rates, and reach. As well as assessment of alignment with industry benchmarks.

• Actionable Recommendations & Follow Up

  Actionable Recommendations - Clear, prioritised recommendations based on the audit findings. - Short-term and long-term strategies for improvement. - Suggested timeline for implementing recommendations. - Proposal for future audits or check-ins to monitor progress.