Brand and Identity Design by Shirley WuBrand and Identity Design by Shirley Wu
Brand and Identity DesignShirley Wu
There isn't a general or templated service I offer due to the nature of every team and project requiring a different subset of skills with different budgets. During the initial consult, we'll chat more to understand and work out different requirements, scope, and will be clear if I do not think I'm the right design partner for your team.

What's included

Brand Design
A larger brand design or redesign takes minimum 5-6 weeks from research, conceptualizing, ideating, and more. At the tail-end, hand off includes a brand guideline with the logomark, color palette, suggested secondary graphics, typographic system, and applications in how you'll apply your brand on various assets.
Logomark
Every team and company has different operating budgets. For a logo design or refresh, this will include logo and/or wordmark associated, clear space, and usage.
Marketing website
Depending on what the sitemap looks like and pages that need designed, modular, or templated — minimum timeline takes 2.5-3 weeks to as much as 2 months where necessary. This does not include content strategy as a service.
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Advisor
Brand Design
Creative Director
Service provided by
Shirley Wu New York, USA
Brand and Identity DesignShirley Wu
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Advisor
Brand Design
Creative Director
There isn't a general or templated service I offer due to the nature of every team and project requiring a different subset of skills with different budgets. During the initial consult, we'll chat more to understand and work out different requirements, scope, and will be clear if I do not think I'm the right design partner for your team.

What's included

Brand Design
A larger brand design or redesign takes minimum 5-6 weeks from research, conceptualizing, ideating, and more. At the tail-end, hand off includes a brand guideline with the logomark, color palette, suggested secondary graphics, typographic system, and applications in how you'll apply your brand on various assets.
Logomark
Every team and company has different operating budgets. For a logo design or refresh, this will include logo and/or wordmark associated, clear space, and usage.
Marketing website
Depending on what the sitemap looks like and pages that need designed, modular, or templated — minimum timeline takes 2.5-3 weeks to as much as 2 months where necessary. This does not include content strategy as a service.
Contact for pricing