What's included

• Product design

  Depending on whether you're looking for an embedded product designer for discovery on research to production, a designer to explore product directions conceptually, or a designer for an end-to-end feature on www or native devices — the scope will easily vary. The more ambiguous the project, I would generally suggest for teams to partner on retainer basis so there's room to ask questions and even pivot where necessary. The more scoped and finite a PRD is defined, the easier it is to work with a PD for end-to-end features.

• Systems design

  It's more common for start ups in their seed or early A to have product architecture that is either outgrown, bloated, dated, not working and needs a re-assessment. This where constructing a new design system makes sense where the product interface and interaction patterns are all taken a deeper look at to ensure they communicate effectively.

• Iconography

  This is usually needed for product interfaces on web or mobile. Hand off is offered in line art all in vector and expanded through figma unless asked otherwise.