Full Branding SystemLeslie Hsu
With 4+ years of experience, my approach blends strategic thinking with creativity, ensuring designs are both impactful and aligned with business goals. What sets me apart is my ability to translate complex ideas into intuitive, high-converting designs that support sustainable growth.
What's included
Full Brand System + Strategy
1. Brand Strategy & Positioning
Brand mission, vision, and values
Target audience & user personas
Brand positioning & competitive analysis
Brand archetype & personality
Tone of voice & messaging framework
2. Visual Identity
Logo design (primary, secondary, responsive versions)
Logo usage guidelines (spacing, incorrect uses)
Color palette (primary, secondary, and accent colors)
Typography (font selection, hierarchy, and usage)
Iconography & illustration style
Photography & imagery guidelines
Layout & grid systems
3. Brand Guidelines (Brand Book)
Comprehensive brand style guide (PDF & digital format)
Application examples (website, social media, print, packaging)
Accessibility guidelines (WCAG compliance)
4. Marketing & Collateral Design
Business cards, letterheads, and email signatures
Brochures, flyers, and print advertisements
Presentation decks (Google Slides, PowerPoint, Keynote)
Social media templates (Instagram, LinkedIn, Twitter, etc.)
Digital ads & banners
5. Brand Implementation Support (if needed)
Brand rollout strategy & execution
Internal brand training materials
Leslie's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Leslie Hsu Sydney NSW, Australia
- 5.00
- Rating
Full Branding SystemLeslie Hsu
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
With 4+ years of experience, my approach blends strategic thinking with creativity, ensuring designs are both impactful and aligned with business goals. What sets me apart is my ability to translate complex ideas into intuitive, high-converting designs that support sustainable growth.
What's included
Full Brand System + Strategy
1. Brand Strategy & Positioning
Brand mission, vision, and values
Target audience & user personas
Brand positioning & competitive analysis
Brand archetype & personality
Tone of voice & messaging framework
2. Visual Identity
Logo design (primary, secondary, responsive versions)
Logo usage guidelines (spacing, incorrect uses)
Color palette (primary, secondary, and accent colors)
Typography (font selection, hierarchy, and usage)
Iconography & illustration style
Photography & imagery guidelines
Layout & grid systems
3. Brand Guidelines (Brand Book)
Comprehensive brand style guide (PDF & digital format)
Application examples (website, social media, print, packaging)
Accessibility guidelines (WCAG compliance)
4. Marketing & Collateral Design
Business cards, letterheads, and email signatures
Brochures, flyers, and print advertisements
Presentation decks (Google Slides, PowerPoint, Keynote)
Social media templates (Instagram, LinkedIn, Twitter, etc.)
Digital ads & banners
5. Brand Implementation Support (if needed)
Brand rollout strategy & execution
Internal brand training materials
Leslie's other services
Contact for pricing