Full Branding System
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About this service
Summary
What's included
Full Brand System + Strategy
1. Brand Strategy & Positioning Brand mission, vision, and values Target audience & user personas Brand positioning & competitive analysis Brand archetype & personality Tone of voice & messaging framework 2. Visual Identity Logo design (primary, secondary, responsive versions) Logo usage guidelines (spacing, incorrect uses) Color palette (primary, secondary, and accent colors) Typography (font selection, hierarchy, and usage) Iconography & illustration style Photography & imagery guidelines Layout & grid systems 3. Brand Guidelines (Brand Book) Comprehensive brand style guide (PDF & digital format) Application examples (website, social media, print, packaging) Accessibility guidelines (WCAG compliance) 4. Marketing & Collateral Design Business cards, letterheads, and email signatures Brochures, flyers, and print advertisements Presentation decks (Google Slides, PowerPoint, Keynote) Social media templates (Instagram, LinkedIn, Twitter, etc.) Digital ads & banners 5. Brand Implementation Support (if needed) Brand rollout strategy & execution Internal brand training materials
Recommendations
(5.0)
Client • Sep 14, 2024
Recommended
Communication with Leslie was seamless throughout the entire process. They were responsive, collaborative, and always open to feedback, which made working with them a true partnership. Their proactive approach to solving problems and suggesting improvements was invaluable, and their attention to detail is unmatched. Overall, Leslie exceeded our expectations, delivering high-quality work on time and within scope. We would highly recommend her to anyone looking for a designer.
Client • Sep 10, 2024
Recommended
We had the pleasure of working with Leslie Hsu at our agency, and we couldn’t be more impressed with their work. Their expertise in both design and user experience has elevated our projects to a whole new level. From the outset, Leslie demonstrated a keen understanding of our goals and vision, translating them into designs that not only looked fantastic but were incredibly intuitive and user-friendly. We look forward to future collaborations.
Client • Jul 26, 2024
Recommended
Leslie's creativity and attention to detail are unmatched. She always brings fresh, innovative ideas, and her expertise shine through in every aspect. Always open to feedback, communication with her is always a pleasure. I highly recommend Leslie for any design project - truly a top-tier professional!
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries