What's included

• User Research Report

  Key findings and insights gathered from user research activities like stakeholder interviews, user surveys, usability testing, competitive analysis etc. It captures the target users' needs, pain points and behaviors.

• Personas and User Journey Maps

  These are representative user profiles that capture essential details like demographics, goals, frustrations and scenarios for the main user types. Well-defined personas help guide design decisions. Visualizations outline the step-by-step process users go through to complete key tasks and achieve their goals. They highlight pain points and opportunities in the user experience.

• Wireframes and Interactive Prototyper

  Low-fidelity schematics that outline the interface layout, structure, information architecture and content for key pages. Wireframes focus on content and functionality rather than visuals. + A clickable simulation of the product interface that represents the user flow and core functionalities. It enables basic usability testing before high-fidelity visuals are developed.

• Usability Testing Report

  Usability Testing Report - Documents the key findings, issues and recommendations from usability testing sessions with real users on the interactive prototype.

• Visual/UI Design Mockups and Design Style Guide

  Higher fidelity visual designs that incorporate branding, typography, imagery, iconography, etc. for key pages. + Detailed UX and UI design guidelines and specifications that can be handed off to engineering/development teams for implementation.