Words for the site, written in the brand's voice and shaped around the layout, so the copy and the design are made for each other rather than fitted together afterwards. For new sites, relaunches, or a catalog that needs to read as one collection.

Includes

Copy for home, about, collection or service pages, and contact

Headlines, page text and calls to action

Product descriptions and care details, up to an agreed number

Page titles and meta descriptions for search

Two rounds of refinement