What's included

• Content Calendar

  Develop a monthly content calendar outlining the schedule for posting across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. This calendar will include dates, times, and types of content to be posted, such as promotional posts, informative articles, interactive polls, and engaging visuals

• Content Creation

  Generate high-quality and engaging content tailored to the target audience of each social media platform. This includes writing captivating captions, creating eye-catching graphics or videos, and sourcing relevant hashtags to maximize reach and engagement

• Community Engagement

  Monitor and respond to comments, messages, and mentions across all social media channels promptly and professionally. Foster meaningful interactions with followers by addressing their inquiries, concerns, and feedback on time.

• Analytics and Reporting

  Track key performance metrics such as reach, engagement, click-through rates, and follower growth using analytics tools like Facebook Insights, Instagram Insights, and Twitter Analytics. Provide regular reports detailing the performance of social media campaigns and strategies, along with actionable insights for improvement.

• Light Social Media Advertising

  Develop and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. This involves audience targeting, ad creative design, budget allocation, A/B testing, and ongoing optimization to maximize ROI.

• Brand Monitoring

  Monitor social media channels for mentions of the brand, industry trends, and competitor activities. Stay informed about conversations happening within the online community and leverage opportunities to participate or provide value-added contributions.

• Social Listening

  Utilize social listening tools to gain insights into audience sentiment, preferences, and behaviors. Identify emerging trends, topics of interest, and opportunities for content creation or engagement strategies based on real-time data analysis.