What's included

• Brand Audit

  An audit about your brand and competing brands.

• Mood Boards

  3 mood boards are expected for brand image exploration and tone-setting.

• Logo Concepts

  6 logo concepts are presented, to further explore 2 creative directions.

• Creative Direction

  2 preliminary creative direction routes are included, to further develop 1 complete brand identity.

• Primary Logo

  Primary brand logo

• Secondary Logo

  Secondary brand logo for different use

• Sub-mark / Icon

  Sub-mark or icon design

• Full Brand Guidelines

  Complete brand guidelines, including color palette, font pairing, logo usage, and more

• 5 Ad-ons of Choice

  Digital or print ad-ons. Choose 5. Digital design: social media templates, email signature, Facebook/ LinkedIn cover image, brand pattern, brand illustration. Print design: business cards , thank you cards, vouchers, invitations, posters, flyers, brochures, stickers, merchandise, menu, labels.