What's included

• Mood Boards

  2 mood boards are expected for brand image exploration and tone-setting.

• Logo concepts

  4 logo concepts are presented, to further explore 2 creative directions.

• Creative Direction

  2 preliminary creative direction routes are included, to further develop 1 complete brand identity.

• Primary Logo

  Primary brand logo

• Secondary Logo

  Secondary brand logo for different use

• Sub-mark / Icon

  Sub-mark or icon design

• Mini Brand Guideline

  Mini brand guidelines (2-4 pages), including color palette and font pairing

• 3 Ad-ons of Choice

  Digital or print ad-ons. Choose 3. Digital design: social media templates, email signature, Facebook/ LinkedIn cover image, brand pattern, brand illustration. Print design: business cards , thank you cards, vouchers, invitations, posters, flyers, brochures, stickers, merchandise, menu, labels.

• Final Brand Files

  PNG, JPEG, PDF, AI, SVG and EPS