What's included

• Logo files in color variations (full colour if chosen, black and white, reverse):

  1. Vector File (AI or EPS): The primary logo file format, which allows for scalability without loss of quality. Vector files are typically created in Adobe Illustrator or similar software. 2. Raster Files (PNG, JPG, TIFF): These are image files of the logo in high resolution suitable for use on websites, social media, and printed materials. 3, PDFs: A versatile file format that can be easily shared and printed. It may contain both vector and raster elements.

• Logo Variations will include:

  1. Primary Logo: The main version of the logo, which may include the full company name and graphical elements. 2. Secondary Logo: A simplified or abbreviated version of the logo without text, used in certain contexts for branding consistency. 3. Icon or Symbol: A standalone symbol or icon from the logo, if applicable, for use as a favicon, watermark, or app icon.

• Formats for Specific Uses:

  Social Media Profile Pictures: Sized and formatted logo variations suitable for use as profile pictures on social media platforms. Favicon: A tiny icon used in web browsers and tabs to identify the website. High-Resolution Printing: Logo files optimized for high-quality print materials, such as brochures, posters, and banners.

• Logo Usage Guidelines:

  1. Style Guide or Branding Guidelines: Detailed instructions on how to use the logo correctly, including minimum size, clear space, colour specifications, and placement rules. If logo was designed with a colour palette in mind - this is also going to be included in the Style Guide. 2. Mockups: Visual examples of how the logo should appear in real-world applications, such as business cards, letterheads, signage, and digital platforms.