Logo Design

pro

Mariam Darchiashvili

(0)

Starting at

1,200

About this service

Summary

The process will be kicked-off via an introductory briefing call, prior to which the client is asked to provide a short written description of the project. This call serves as the foundation for the project, ensuring that both parties are aligned in terms of project goals, schedule and expectations, setting the stage for a productive and creative design process. Once common understanding is achieved - the design process begins and the client will be soon (usually within a couple of days) receiving a Preliminary Design Proposal file that will include 3 proposed versions of the logo, that will be accompanied by typographic (font) proposal and may include colour proposal (if that was within the client's wishes from the start). After this, the clients feedback is received, which should include: chosen direction and comments on that very chosen direction (for example: "we prefer direction 2, but we would like to try it with colour etc"). Upon this, the client has the possibility of having up to 2 revisions, at the end of which the final logo selection has to happen.

Last but not least, once the final logo is chosen - the process of developing the Style Guide and a file archive commences (the process usually takes several days). By the end of the schedule agreed upon during the briefing call - the client receives all of the aforementioned deliverables.

What's included

Logo files in color variations (full colour if chosen, black and white, reverse):
1. Vector File (AI or EPS): The primary logo file format, which allows for scalability without loss of quality. Vector files are typically created in Adobe Illustrator or similar software. 2. Raster Files (PNG, JPG, TIFF): These are image files of the logo in high resolution suitable for use on websites, social media, and printed materials. 3, PDFs: A versatile file format that can be easily shared and printed. It may contain both vector and raster elements.
Logo Variations will include:
1. Primary Logo: The main version of the logo, which may include the full company name and graphical elements. 2. Secondary Logo: A simplified or abbreviated version of the logo without text, used in certain contexts for branding consistency. 3. Icon or Symbol: A standalone symbol or icon from the logo, if applicable, for use as a favicon, watermark, or app icon.
Formats for Specific Uses:
Social Media Profile Pictures: Sized and formatted logo variations suitable for use as profile pictures on social media platforms. Favicon: A tiny icon used in web browsers and tabs to identify the website. High-Resolution Printing: Logo files optimized for high-quality print materials, such as brochures, posters, and banners.
Logo Usage Guidelines:
1. Style Guide or Branding Guidelines: Detailed instructions on how to use the logo correctly, including minimum size, clear space, colour specifications, and placement rules. If logo was designed with a colour palette in mind - this is also going to be included in the Style Guide. 2. Mockups: Visual examples of how the logo should appear in real-world applications, such as business cards, letterheads, signage, and digital platforms.

Example projects