The process will be kicked-off via an introductory briefing call, prior to which the client is asked to provide a short written description of the project. This call serves as the foundation for the project, ensuring that both parties are aligned in terms of project goals, schedule and expectations, setting the stage for a productive and creative design process. Once common understanding is achieved - the design process begins and the client will be soon (usually within a couple of days) receiving a Preliminary Design Proposal file that will include 3 proposed versions of the logo, that will be accompanied by typographic (font) proposal and may include colour proposal (if that was within the client's wishes from the start). After this, the clients feedback is received, which should include: chosen direction and comments on that very chosen direction (for example: "we prefer direction 2, but we would like to try it with colour etc"). Upon this, the client has the possibility of having up to 2 revisions, at the end of which the final logo selection has to happen.

Last but not least, once the final logo is chosen - the process of developing the Style Guide and a file archive commences (the process usually takes several days). By the end of the schedule agreed upon during the briefing call - the client receives all of the aforementioned deliverables.