Brand Design

pro

Mariam Darchiashvili

(0)

Contact for pricing

About this service

Summary

The process of brand design is a strategic and creative endeavor that involves several steps to develop a unique and cohesive visual identity for a brand. Here's a step-by-step guide to brand design:

The Step-by-Step process

Step 1: Research and Discovery:

The process will be kicked-off via an introductory briefing call, prior to which the client is asked to provide a short written description of their brand. This call serves as the foundation for the project, ensuring that both parties are aligned in terms of project goals, schedule and expectations, setting the stage for a productive and creative design process. This is, likewise, the moment to spend time discussing and learning about topics such as - your mission, values, target audience, the feel and make of your company's identity, etc.

You will be asked questions such as:

What defines your brand's positioning: what sets it apart from competitors and what do you want it to be known for.

What are your brand attributes or the key characteristics and values that your brand wants to convey.

Step 2: Concept Development

Once common understanding is achieved - the concept development process begins and the client will be soon (usually within a couple of days) receiving a Concept Design Proposal PDF that will include 3 mood boards with images, colours, and styles that capture the desired brand essence.

Step 3: Design Development

After this, the clients feedback is received and the design development stage of the selected direction begins. And soon the client will be receiving several options of the overall look and feel of the brand, including the following:

Logo design: Designs of the primary logo and any variations for different applications.

Colour palette: Selection of a colour scheme that reflects the brand's personality and resonates with the target audience.

Typography: Choice of fonts that align with the brand's tone and values.

Possible visual elements, if applicable to the idea: a selection of visual elements (icons, patterns, etc.) that could complement the brand.

Upon choosing and confirmation of the brand option - the further detailed development will begin of all of the deliverable items that have been decided and agreed upon during the first step. Majority of the classic deliverables for branding projects are listed below on this page, but can be tailored to suit the specific needs of your brand and the channels through which you communicate with your audience.

Step 4: Brand Guidelines Development & Delivery

This is the stage where comprehensive brand guidelines (or a style guide), documenting the brand's visual identity will be assembled for client's future use. It will include rules for logo usage, colour codes, typography and design principles.

Last, but not least - Brand Guidelines, along with all the vector files, templates etc are delivered in a package to the client.

What's included

Logo
The primary visual representation of the brand. This can include variations for different use cases, such as full colour, one-colour, and grayscale versions.
Brand Guidelines/Style Guide
A comprehensive document that outlines the brand's visual identity, including logo usage, colour palettes, typography, and design principles.
Colour Palette
A selection of colours that are approved for use in all brand materials. This typically includes primary and secondary colours.
Typography Guidelines
Specifications for the fonts and typefaces that should be used in brand materials, including guidelines for headings, body text, and other text elements.
Stationery
Business cards, letterheads, envelopes, and other branded office materials with the logo and brand colours (specific list of items to be defined with the client)
Marketing Collateral
This can include brochures, flyers, posters, and other print materials that feature the brand's visual elements (specific list of items to be defined with the client)
Social Media Graphics
Profile images, cover photos, and other graphics for social media platforms that maintain brand consistency.
Digital Assets (if applicable)
Custom illustrations, icons, and other digital elements that enhance the brand's digital presence.
Custom Illustrations and Artwork (If applicable)
Unique artwork that can be used in various brand materials.
Packaging Design (Optional)
If applicable, design for product packaging that aligns with the brand's identity.
Website Design (Optional)
Design elements for the brand's website, including headers, footers, buttons, and other UI components.
Signage and Way-finding (Optional)
Design for physical signs and way-finding elements, especially for brick-and-mortar businesses.
Merchandise Design (Optional)
Branded merchandise like T-shirts, mugs, or promotional items.