The process of brand design is a strategic and creative endeavor that involves several steps to develop a unique and cohesive visual identity for a brand. Here's a step-by-step guide to brand design:

The Step-by-Step process

Step 1: Research and Discovery:

The process will be kicked-off via an introductory briefing call, prior to which the client is asked to provide a short written description of their brand. This call serves as the foundation for the project, ensuring that both parties are aligned in terms of project goals, schedule and expectations, setting the stage for a productive and creative design process. This is, likewise, the moment to spend time discussing and learning about topics such as - your mission, values, target audience, the feel and make of your company's identity, etc.

What defines your brand's positioning: what sets it apart from competitors and what do you want it to be known for.

What are your brand attributes or the key characteristics and values that your brand wants to convey.

Step 2: Concept Development

Once common understanding is achieved - the concept development process begins and the client will be soon (usually within a couple of days) receiving a Concept Design Proposal PDF that will include 3 mood boards with images, colours, and styles that capture the desired brand essence.

Step 3: Design Development

After this, the clients feedback is received and the design development stage of the selected direction begins. And soon the client will be receiving several options of the overall look and feel of the brand, including the following:

Logo design: Designs of the primary logo and any variations for different applications.

Colour palette: Selection of a colour scheme that reflects the brand's personality and resonates with the target audience.

Typography: Choice of fonts that align with the brand's tone and values.

Possible visual elements, if applicable to the idea: a selection of visual elements (icons, patterns, etc.) that could complement the brand.

Upon choosing and confirmation of the brand option - the further detailed development will begin of all of the deliverable items that have been decided and agreed upon during the first step. Majority of the classic deliverables for branding projects are listed below on this page, but can be tailored to suit the specific needs of your brand and the channels through which you communicate with your audience.

Step 4: Brand Guidelines Development & Delivery

This is the stage where comprehensive brand guidelines (or a style guide), documenting the brand's visual identity will be assembled for client's future use. It will include rules for logo usage, colour codes, typography and design principles.

Last, but not least - Brand Guidelines, along with all the vector files, templates etc are delivered in a package to the client.