What's included

• Logo

  The primary visual representation of the brand. This can include variations for different use cases, such as full colour, one-colour, and grayscale versions.

• Brand Guidelines/Style Guide

  A comprehensive document that outlines the brand's visual identity, including logo usage, colour palettes, typography, and design principles.

• Colour Palette

  A selection of colours that are approved for use in all brand materials. This typically includes primary and secondary colours.

• Typography Guidelines

  Specifications for the fonts and typefaces that should be used in brand materials, including guidelines for headings, body text, and other text elements.

• Stationery

  Business cards, letterheads, envelopes, and other branded office materials with the logo and brand colours (specific list of items to be defined with the client)

• Marketing Collateral

  This can include brochures, flyers, posters, and other print materials that feature the brand's visual elements (specific list of items to be defined with the client)

• Social Media Graphics

  Profile images, cover photos, and other graphics for social media platforms that maintain brand consistency.

• Digital Assets (if applicable)

  Custom illustrations, icons, and other digital elements that enhance the brand's digital presence.

• Custom Illustrations and Artwork (If applicable)

  Unique artwork that can be used in various brand materials.

• Packaging Design (Optional)

  If applicable, design for product packaging that aligns with the brand's identity.

• Website Design (Optional)

  Design elements for the brand's website, including headers, footers, buttons, and other UI components.

• Signage and Way-finding (Optional)

  Design for physical signs and way-finding elements, especially for brick-and-mortar businesses.

• Merchandise Design (Optional)

  Branded merchandise like T-shirts, mugs, or promotional items.