What's included

• Brand Strategy

  Stand out with this package (and literally stand up). From strategy and visual identity to packaging and merch, you'll get it all, plus ongoing support to stay fresh. Ready to take your brand from meh to unforgettable? Inclusions. Ongoing Support / Quarterly Brand Check-ins Like a spa day for your brand- let's keep it glowing! Brand Strategy: - Discovery Workshop: We want to get deep inside the soul of your brand. - Brand Story, Mission & Values: Your brand as novel. Story-line is the plot. - The mission is quest of hero. Values are life lessons. - Brand Positioning: Who are you talking to? Who are your competitors? What is it that would make you that one?

• Visual Identity

  - Creative Direction: You bring me mood boards, and I will come up with 2-3 more after researching some on the in-depth level - Logo Suite: This logo needs more flexibility than how many shoes are in your collection. It starts with a wordmark and goes all the way down to favicon, though. - Fonts & Colors: No more paste colour schemes. Get ready for a real palette and fonts yelling out for your brand. - Illustration, Icons, Patterns & Merch / Think those quirky designs on your fave coffee cup – memorable and fun. I will make sure that your brand pops from totes to T-shirts. - Full Packaging Design / Wrappers, labels, takeaway boxes—your product's outfit will be on point. -Illustration, Icons, Patterns & Merch / Think those quirky designs on your fave coffee cup – memorable and fun. I'll make sure your brand pops, from tote bags to T-shirts. - Full Packaging Design / Wrappers, labels, takeaway boxes—your product's outfit will be on point.

• Brand in Action

  See your brand strut its stuff on merch and marketing materials. - File Delivery: AI, PNG, PDF—you name it, I deliver. - Final Presentation: A slick show-off session of your new brand identity. - Brand Guidelines / Logo, Color, and Typography Rules: A style guide to keep everything sharp and consistent. - Bonus / Social Media Kit: Templates so your brand slays online too.

• Process

  - Questionnaire : I will send you a questionnaire to learn about your business values and goals. - Discovery Call : We will schedule a discovery call to discuss our values and learn about each other. - Research : I will conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction. - Mood Board Presentation : Based on the research findings, I will create a mood board that visually represents your brand's overall look and feel. This serves as a starting point for the design process and helps us align our vision. - Feedback : I will present the mood board to you. This is an opportunity to provide feedback and share your thoughts on the direction. - Concept Development : Based on your feedback, I will develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity. - Design Improvement : After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences. - Delivery : Once you are satisfied with the refined design, I will finalize and prepare the brand identity elements for delivery.

• What's included!

  - Ongoing Support : Ongoing Brand Consultation Sessions (Quarterly Check-ins) - Brand Strategy : Discovery Workshop * Strategy Call * Brand Audit and Competitor Analysis * Brand Story, Mission, and Values Development * Brand Voice and Tone - Visual Identity : Moodboards & Creative Direction * Custom Logo Design (Wordmark Logo & Submark Logo, Logo Mark, Favicon - website icon) * Typography * Brand Colors - Illustration Design3 : Full Pattern Library (Set of 5-6 Patterns) * Icon Design Set * Merch Design: 3-5 merch design Cups, Menus, T-shirts, Tote Bags) * Illustrated Marketing Materials (Custom Flyers, Stickers, Brochures, Business Cards, Catalog Design) - Packaging Design : Full Packaging Design (3-5 Designs, e.g., Labels, Boxes, Wrappers, Takeaway Boxes, Bags, Cup Holders) - Brand Design in Real Life : Brand in Action: Mockups and Real-World Applications * Files: (ai, svg, png, jpg & pdf) * Final Presentation - Brand Guidelines : Full Brand Guidelines * Logo Usage * Colour Usage * Typography Rules