What's included

• Overview

  Project GFX works with badass companies and entrepreneurs who refuse to blend in. We will help you stand out and achieve the WOW effect. Our custom logos will position your brand as a market leader. We will analyse your brand's history to create a design that keeps you ahead of the competition.

• Brand Identity

  Moodboard & Creative Direction A mood board sets the visual tone and style for the brand. It gathers inspiration, colours, fonts, and imagery that reflect the brand's desired aesthetic and emotional feel. Creative direction involves defining the visual strategy and aligning all design elements with the brand’s core message, values, and target audience. It ensures consistency across all brand touchpoints.

• Logo Suite

  A versatile logo suite is essential for effective branding across different platforms and mediums: Primary Logo (Word Logo): The main representation of the brand, often used on websites, business cards, and other primary marketing materials. Secondary Logo (Submark with Illustration): A simplified version of the primary logo, often with an added illustration, used where the full logo might not fit or to add variety. Logo Mark: A graphic symbol or icon that represents the brand in a minimal form, ideal for social media profiles and other small spaces. Favicon: A tiny version of the logo or symbol used in browser tabs and bookmarks to reinforce brand presence online. Icon (Illustration Character or Mark): Unique icons or illustrations that complement the logo and can be used in various applications, such as packaging or digital content.

• Brand in Action

  Mockups and Real-World Applications: Visual representations of how the brand will appear in real-life scenarios (e.g., packaging, signage, social media posts, and marketing materials). These mockups help the client visualize the brand in action and ensure that it works effectively across various contexts. Final Presentation: A polished presentation showcasing all elements of the brand identity, providing a comprehensive overview of how the brand will look and feel in the real world.

• Delivery

  Brand Files (SVG, PNG, JPG, PDF): Providing files in multiple formats ensures the brand can be used across all platforms and materials, from print to digital. Each format serves different purposes, such as high-resolution printing (PDF), web usage (PNG, JPG), or scalability (SVG).

• Brand Guidelines

  Comprehensive Brand Guidelines Document [Logo Usage]: A detailed document that outlines how to use the brand assets correctly, including logo usage, color palette, typography, iconography, and imagery. It helps maintain consistency across all communications and prevents misuse of the brand elements. By having all these components, a business can build a strong, memorable, and consistent brand presence that resonates with its target audience and sets it apart from competitors

• Process

  Questionnaire : I will send you a questionnaire to learn about your business values and goals. Discovery Call : We will schedule a discovery call to discuss our values and learn about each other. Research : I will conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction. Mood Board Presentation : Based on the research findings, I will create a mood board that visually represents your brand's overall look and feel. This serves as a starting point for the design process and helps us align our vision. Feedback : I will present the mood board to you. This is an opportunity to provide feedback and share your thoughts on the direction. Concept Development : Based on your feedback, I will develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity. Design Improvement : After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences. Delivery : Once you are satisfied with the refined design, I will finalize and prepare the brand identity elements for delivery.

• FAQ

  -What is your workflow? We believe in a collaborative approach to creating your brand identity, ensuring it truly reflects your vision and goals. Throughout this process, your input will be invaluable in creating a cohesive and impactful brand identity that resonates with your audience and reflects your unique vision. -We live in different time zones. Will this be an issue? Not at all! I'm more than happy to tailor my schedule to accommodate meetings and discussions at times that suit you best -How many revisions do I get? x1 revision in the brand research phase x1 revision in the design phase

• What's included

  Brand Identity * Moodboard & Creative Direction Typography & Logo Colors * Custom typography and color palette for the logo Logo Suite *Primary logo, secondary logo, logo mark, favicon Brand in Action * Brand in Action: Mockups and Real-World Applications * Files: (ai, svg, png, jpg & pdf) * Final Presentation Delivery * Brand Files (svg, png, jpg & pdf) Brand Guidelines * Mini Brand Guidelines * Logo Usage * Colour Usage * Typography Rules