What's included

• Brand Diagnosis

  For a brand to work properly is important to make a previous analysis to understand the needs and problems is facing or might face along the way. But also, it allows to know more about the client, vision and goals for the brand. This step includes: - 60 to 90 minutes session. - Brief document (questionary with specific questions that allows to know: mission, vision, core, target, competitors and personality)

• Brief Analysis

  After filling the brief, the information will be analysed to determinate the pain points, difficulties or needs the brand present and have to be solve. In this point, there will be information improved (reasearch if necessary) to complete correctly "weak" or not clarify points of the brief. This point include: - 30 minutes session to present the client the analysis (including problems found, adjustments and needs that will be solve.)

• Brand Ideation

  Based on the analysis, two option of visual solution will be develop that response to the brief and results. This point includes: - Moodboard x2 - Concept Design - Set of "copies" (5 phrases) - Main logo - Color and font system - Graphic system - Examples of application - 60 minutes call (presentation with the two options) -Client decision

• Final Brand

  After the clients choose one direction, the porposal will polish and deliver to the client. This includes: - main logo and variations on png and ai format. - Illustrator file with color codes and fonts. - Illustrator file with illustrations or graphic (if brand includes it) P.S: Brandbook design with guidelines and parameters is charged separately.