A full campaign shot on real optics, then extended with generative AI where a physical shoot would be slow or impossible — new environments, new angles, seasonal variants — all graded to sit in the same world as the captured frames. My foundation is optical: real light, real shadow, real composition. AI is held to exactly that standard, which is what keeps the output out of plastic-render territory. Deliverables: a hero image set plus campaign variants, retouched and colour-graded, delivered in web and print resolutions with the crops you need for paid and organic. Client work includes food, beverage, beauty and packaged goods.

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