While a logo is your brand's face, a Brand Design package is the entire personality. By defining your Colour Palette and Typography, we ensure that every Instagram post, website page, or business card feels cohesive. This package provides the "DNA" of your brand, not just a single graphic.

Yes. I provide specific colour codes (HEX for web, CMYK for print, and RGB) to ensure your brand colours look consistent whether they are on a smartphone screen or a physical shopping bag. We’ll test these during the concepts phase to ensure they meet accessibility standards.

Think of your Brand Guidelines as the "Owner’s Manual" for your visual identity. Beyond just a logo, a brand is a collection of colours, typography, and imagery that creates an emotional connection with your audience. My in-depth guidelines document the "why" and "how" behind every element I create for you—from the primary logo to the smallest submark. By defining specific rules for spacing, colour codes (HEX, RGB, CMYK), and font hierarchy, we ensure your brand remains consistent and professional across every touchpoint. Whether you are printing business cards in Toronto or hiring a social media manager later, these guidelines protect your investment by preventing "brand drift" and ensuring your identity never looks cluttered or "off-brand."

Absolutely! If you’re still in the brainstorming phase, I can help you craft a name and slogan that fits the visual direction we explore in our mood boards. We’ll ensure the name is memorable and the slogan perfectly complements the typography of your primary logo.

Based on the mood board you approved, I develop two distinct visual directions for your brand. You’ll see how the logo, colours, and fonts live together. From there, we use your included revisions to polish your favourite direction into the final "Essentials" kit.