Professional Layout & Document Design

pro

alena song

(1)

Starting at

750

About this service

Summary

Why you need strong layout design.

When sentiments like “expensive”, “polished” and “professional” are invoked then that’s exactly how your brand will be perceived.

And the reverse is true, of course. “Haphazard”, “last minute” and “improvised” are words that will irreparably damage your branding before you even get people to read your message. I am here to make sure that never happens to you. Your customers need to feel safe. They need to trust you. The fastest way to secure trust is to have your marketing look the part.

You have one shot to deliver your message.

That first impression - when it’s delightful and bold - will cause your audience to stick around and become interested in what you have to say.

They’ll look at your company and say “I want some of that.” Your products or services will be irresistible. Your message is not just words or a string of sentences on a page. It’s so much more than that. It’s the way that you’re known in the world. It’s your key to premium positioning, attracting your target customer and having your products and services fly off the shelf (both digitally and physically). It’s the best version of your brand, your content, your message and I am here to make it shine.

Document designs starts at $1080 for a 10 page document. Please contact me for different document lengths.

Process

Design Development

We start by digging deep into your brand to understand your company's visual identity. This is done in the format of a call and internal research. At this stage we will also determine timeline, scope and pricing. Document copy should be finalized and ready before the next stage.

2. Design Exploration

Once internal research & brainstorming is conducted, I will design and present you with 2 different layout designs your document can go in. This will serve as a starting point, for us to align on the overall visual direction of the document, before I start designing.

3. Design Iteration

Following feedback and choice of the direction your document should take, I will proceed to design the document to compliment the message and overall look, brand and feel. Following your feedback, we will collaborate with you to nail down the final document, making sure you are getting a design in line with your vision. This is done with 2 rounds of revisions.

4. Design Delivery

In this final phase, I will create mockups of the document as well as a master source folder with all the files & design elements. This is important because it means that you now have the document and everything within it to keep the future documents and marketing materials cohesive.

FAQs

What is considered a revision?
Revisions can be any single list of constructive feedback, revisions, or changes. This could be something like changing the color scheme, testing out different images, or tweaking the layout to be more in line with what you’re after.
I have a freelance designer I already work with for my marketing materials. Will this be a good fit for me?
Yes! A lot of my clients have someone in-house to do their marketing and web design.
Do I receive the editable files?
Yes. You will get a packaged InDesign file of the document which you will be able to edit.
I need the document to be completed ASAP. Do you offer rush packages?
For rush packages, there will be an additional 35% to the quote. I also require you to be able to provide same day feedback for faster turnaround. It is always however dependent on availability and not always possible.

What's included

Brand Discovery Call
Next steps would be to schedule an initial call. The purpose of this call is to confirm that we’re a good fit to work together and discuss the project timeline (depending on your goals and my availability). If you would prefer to communicate over messages no problem! Just shoot me a message.
2 Document design concepts
Once internal research & brainstorming is conducted, I will design and present you with 2 different layout designs your document can go in. This will serve as a starting point, for us to align on the overall visual direction of the document, before I start designing.
1 Custom Document (10 Pages)
10 page custom designed document with your content and brand identity.
2 Rounds of Revisions
After each design draft we will have a round of revisions (document design concepts and initial draft). It is recommended you set aside 45 mins after each draft is delivered to collect your thoughts and write all of the edits you would like in one message. In order to ensure we are on target for the deadline please provide feedback within two business days.
Custom Design Elements
Custom charts, graphs, icons, etc will be created to enhance the content.
Sourced Imagery for document
Imagery will be sourced using Adobe Stock.
PDF Optimized for web
Perfect for if you would like to digitally share your document with other or if you would like it available to be accessed online.
PDF Optimized for print
For printing purposes. Upon request I can add bleed lines, crop marks, etc.

Example projects

Whitepaper Document Template and Conference Poster Design

Guidebook Document Template Design For Real Estate Agent

Research Report Layout Document Design for CBIE

Recommendations

(5.0)

Hannah Haase

Client • Dec 10, 2024

Recommended

I've had the pleasure of collaborating with Alena on multiple projects, including product brochures, templates, case studies, images, presentations, and a catalog. Alena consistently delivers excellent work—on time, every time. She combines deep graphic design knowledge with a strong work ethic and an impressive ability to balance creativity and structure. Not only does she follow our style guide seamlessly, but she also brings fresh, unique ideas that elevate each project.

Duration

1 week

Skills and tools

Graphic Designer

Infographic Designer

Print Designer